The Best-Kept Social Media Calendar Secrets Yet

As I take stock of where I want my business to go and how I plan to get there, it often think about content development and lead generation for my brand. The  Process In order to keep focused on this goal and to avoid distractions, I take an hour and: Step away from my desk […]

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8 Easy Content Development Ideas for Small Business Owners

If you’re like me, you like content presented to you in chunks, or lists–they’re called “listicles.” I mean seriously, who has time to read paragraphs of content these days? Convince and Convert claims, “Listicles get the most shares and traffic (up to 2x more than any other types of blog posts), followed by guides and […]

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How to Create Great Content

The other day I was presenting a webinar and one of the participants asked, “Do you have any tips on how to create great content?” Of course, I said yes. It’s my bread and butter actually. I’m sharing with you the tips I shared with them about how to create great content and the process […]

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Are My Content Development Efforts Paying Off?

If you spend a lot of time creating content for your website, social media posts, and advertising you want to know if your efforts are working. Here are five important questions to answer to determine if what you’re creating is relevant and if it’s paying off. Download the ebook to get all this information in […]

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Do Your Content Metrics Make You Crazy?

If you’re generating content to gain leads, expand your brand reach, or engage followers, here are some metrics to help you determine how successful your content creation efforts are. Measure Wherever and Whenever Here are four measurement infographics you can download and reference whenever you’re considering a content campaign, including User Behavior, Engagement, SEO Outcomes, […]

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5 Simple St. Patrick’s Day Content Ideas for CPAs

St. Patrick’s Day is just around the corner. Rather than simply sharing a nice quote or fun beer-related image, here are five content alternatives you can whip up quickly to share. Share three tips your clients can use. Reference a three-leafed clover or shamrock in your content or headline. Create an infographic or short video […]

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