10 Ways to Get to Know Your Customers Better

Recognized quarterly, each third Thursday (January, April, July, October), there is a Get To Know Your Customers day. This year, it’s January 16, April 16, July 16, and October 15, 2020. It is a day that reminds business owners to reach out to their clients to gain a better understanding of what they need to […]

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When do I put my content behind a form?

You create content for your brand. But, is every piece of content worthy of a form completion just to see it? If you’re like me, you hate it when you visit a website for the first time and are immediately asked to sign up for something before consuming any content. How do you know if […]

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5 Free Small Business Marketing Initiatives For Slow Times

As a business owner, having time on your hands might make you nervous. Fill the time with tasks like these that can help you regain momentum when your business is back up and running. Here are five marketing initiatives you can do without spending a dime. Claim your local, Google business listing. If you have […]

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Is Geo-fencing Right for My B2B

Recently, a client mentioned she was approached by a company offering geofencing marketing options. Fortunately, she reached out to me before spending any hard-earned money on that effort. Here’s why. According to Moblyft, “Geo-fencing primarily refers to the predesigned and predetermined distance to attain or retain a customer base. Similarly, your Wi-Fi or Bluetooth is […]

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8 Spring Cleaning Marketing Tips To Refresh Your Efforts

Spring is just around the corner, and just like what you do with your home, consider ways to freshen up your marketing efforts for the second half of the year. Ask yourself if what you’re doing today is getting you closer to your goals? If not, dust off the things that have worked in the […]

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12 Fun & Easy Marketing Initiatives for Your Brand

If you haven’t put your marketing plan or social media theme schedule together for 2020, don’t worry, we’ve got you covered. Here are 12 things to consider and/or use in your efforts to increase engagement, to develop leads, and to grow your brand. Define your business goals and develop marketing initiatives that directly align with […]

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