How to Market Your Services to Freelancers

No matter what your business services might be, if freelancers are part of your target market, consider answering one or more of these questions to help generate leads. [This is also available on our YouTube channel.] What are some tools that might help freelancers manage their [fill in the blank, e.g., financials]? How can freelancers […]

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Hashtag How To

How do you find the right hashtags for your brand and/or content? I get asked that question a lot in the social media and marketing courses I teach. Here are some tips and resources you can use to find the right hashtags to increase reach, grow your brand, and to generate leads. Research a hashtag […]

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Facebook Mobile Ad Changes Impact Your Marketing

Effective August 19, Facebook’s mobile ad platform will change. According to the Facebook Business Blog, “Mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year.” What’s changing? In the past mobile ads have had seven lines of text available, plus a […]

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7 Awesome Google Ads Best Practices for Success

If you’re spending money on text ads in a cost-per-click (CPC) or pay-per-click (PPC) campaign with Google, here are seven best-practice tips to help you succeed. Write 3-4 ads per ad group. Check them on a weekly basis to see what is performing the best. Pause the under-performing ads and enter a new one for […]

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5 Easy Twitter Tips to Help Boost Your Business

One of the hardest things about this platform is its need to be “fed” throughout the day. Posting once a day on this platform will not get you the kind of traction nor return on investment you seek. Here are five tips to help you get more business using this fast-moving social media platform. Create […]

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