How to Laser-Focus Facebook B2B Payroll Ads

When running payroll ads on Facebook, you may have found that simply choosing a geographic area, age range, and gender may not have given you the ROI or lead generation you were hoping for. This tip will help you to narrow your audience to only those who manage or administer payroll services at their company […]

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6 Tips to Revolutionize Your PPC Campaigns

Search advertising, whether it’s a cost-per-click (CPC) or pay-per-click (PPC) campaign, isn’t the easiest marketing task to accomplish successfully. However, here are six things you can do to revolutionize your ad campaign’s effectiveness. Monthly Ad Campaign Creating and spending a monthly ad budget for search advertising is a great way to increase your brand’s awareness […]

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5 Winning B2B Campaign Tactics

When you own a business-to-business (B2B) company, promoting it can be hard because you do not have physical products to sell, but rather services to offer. If you want to gain new clients or fans, here are five winning promotional tactics to help you reach your branding and lead-generation goals. Video If your company has […]

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Content Marketing Tips from Mom

If you are like me, there were times you laughed at the phrases that came out of your mother’s mouth; only to realize later that she was right. In honor of Mother’s Day, here are nine content marketing tips based on common phrases you might have heard growing up. Keeping making that face, and it […]

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AI In Accounting Marketing

In a recent podcast with the Association for Accounting Marketing, I shared many tips about what, how, when, and why artificial intelligence might be used in accounting firms, particularly in their marketing efforts. Listen to the podcast here. Below is the script from the session. What’s the difference between AI and Machine Learning? AI is […]

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How to Maximize Instagram Posts and Avoid Shadow Banning

In the social media certificate program I teach, we discuss social media best practices for posts and advertising. One of my past students recently asked, “I know that an Instagram post only shows the initial 115 – 130 characters before you have to click “more.”  Yet I’ve seen some posts that have more than 115 […]

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