If you want someone to do something on your website, use an effective call-to-action. Here’s a simple formula to create an effective one for your landing pages: Verb + Benefit + Urgency or Place Verb Verbs are action words and should be first because they make the point—immediately—turning a button turn into a demand. Verbs […]
This Simple Call-To-Action Formula Drives Clicks Read More »
In 2019, guess which marketing channel produced the most leads for B2B companies? Email! According to the Digital Marketing Community, “Email marketing is ranked as the top B2B digital marketers marketing channel that delivers the highest ROI at a rate of 49%.” Rounding out the top five are live events, search engine marketing, content marketing,
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If you haven’t been paying attention to your social media cover images, you should. Here’s why. Data tell us that humans remember 20 percent of what they read, and 80 percent of what they see. Plus, our brains process visuals up to 60,000x faster than text! Cover photos can help to draw in leads, to
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The holidays are coming. You know what that means. Black Friday and Cyber Monday deals. But, what can a B2B company do to get in on the frenzy? If meeting your revenue goals are on your mind, try a promotion that encourages larger-than-normal purchases in order to obtain the reward. Here’s an example. If you
5 B2B Black Friday and Cyber Monday Promo Ideas Read More »
When I was a little kid, my older brother would always sit next to me. “Peas in a pod,” my mother would say. Then he’d sometimes point his finger close to my face and say, “I’m not touching you.” He was in my personal space, but not quite touching me. It would drive me crazy.
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