Marketing | Penheel Marketing

Marketing Personalization Best Practices to Boost Customer Engagement

Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms, […]

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22 Marketing Tips for Biz Owners

For solopreneurs and small business owners, here are 22 simple tips to help get your social media and digital marketing off the ground in the new year. Download the complimentary infographic for easy reference. Simple Marketing Tips Update your website copyright. Trademark your business name and unique products if you haven’t already. Change your social

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Social Media Video Pre-Production Checklist

If you want to add more video content to your social media efforts this year, here’s a pre-production checklist you’re going to love. It will help you to stay focused while giving you the structure to crank out videos as often as you want or need. Write and edit your script following this basic structure:

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12 Holiday Marketing Campaigns for Businesses

It’s nearly year-end and you want to go out with a bang. Here’s how you can make a holiday message that keeps on giving well into the new year. Plan a holiday campaign that is launched throughout the month and provides tips, gifts, and discounts your clients can use. Focus on fun and festive message

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Your Thanksgiving B2B Marketing Menu

There’s still time, but not much, to create a Thanksgiving B2B marketing campaign that will have them asking for seconds. Here is what you’ll need along with examples. Ingredients 1 Campaign objective 1 Freebie 1 Landing page 1 Headline 2-3 Bullet points 1 Call to action 1 Image or video 1-4 Form fields Sprinkle in

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