frustrated-532x266-1 Struggling to Identify Social Media KPIs for Success?

Struggling to Identify Social Media KPIs for Success?

If you’re like me, you might manage dozens of social media accounts for clients. Each has its own objectives and strategy to support business goals. It can get confusing. Is there a way to determine which key performance indicators (KPIs) should be tracked based on my client’s goals? Yes! But I manage only my accounts. […]

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SEM Best Practices for the DIYer

So…you want to take on search engine marketing (SEM) on your own. Maybe you’re feeling a little overwhelmed now that you peeked behind the Google Ads curtain. Maybe you just want to maximize your efforts and ad’s effectiveness to reach your goal. Either way, these six tips should help those who want to tackle SEM […]

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Crush Your Facebook Ads With These Tips

If you’re like me, you’ve dealt with Facebook’s 20% text rule, unapproved ads, and other frustrations. I’m here to tell you, there is some light at the end of this frustrating tunnel. **Update – Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images, according to Social Media Today. Overcome the 20% text […]

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Take Your Facebook Ads from Stagnate to Stardom

If you’ve been using Facebook organically over the past few years, you’ve more than likely experienced a steep decline in engagement and lead generation. To remedy that, maybe you invested money in boosted posts, Facebook ads, and the Messenger app. But, have you seen the needle move? Probably not much. Here are five Facebook ad […]

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Facebook Mobile Ad Changes Impact Your Marketing

Effective August 19, Facebook’s mobile ad platform will change. According to the Facebook Business Blog, “Mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year.” What’s changing? In the past mobile ads have had seven lines of text available, plus a […]

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7 Awesome Google Ads Best Practices for Success

If you’re spending money on text ads in a cost-per-click (CPC) or pay-per-click (PPC) campaign with Google, here are seven best-practice tips to help you succeed. Write 3-4 ads per ad group. Check them on a weekly basis to see what is performing the best. Pause the under-performing ads and enter a new one for […]

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