More than one-third of the world’s 600 million professionals are on LinkedIn.
LinkedIn Sponsored Updates let you publish relevant content straight to the LinkedIn feed of any member on the site, not just your Company Page followers. This is also the only way to reach LinkedIn’s mobile users at scale and appear in the feed on desktop, tablet, and smartphone.
These updates allow you to share rich media, e.g., video, presentations, infographics, PDFs, etc., and ensure relevance with a robust targeting functionality.
This eBook provides tips on:
- How they work
- Benefits of using Sponsored Updates versus ads
- Setting the budget
- Targeting options
