When creating an initial piece of online content, consider several different ways to post the information on social media. For example, if you wrote a blog post “3 Ways How To Make Charitable Contributions Count,” you could post that story in at least six different formats on social media.
Rather than continuing to post the content title and introduction copy, spice things up using several or all of these tactics.
- Post the blog / content title. Use the content title as one post. Include a customized link to track the clicks and for each supplemental post.
- Ask a question. Post a question from the article, e.g., Did you know if you make charitable contributions before March 31, 2015, it still counts toward your 2014 taxes?
- Cite a fact. According to The National Center for Charitable Statistics (NCCS), 72 percent, or $228.93 billion, of the 2012 charitable contributions made in the United States were made by individuals. Be sure to link to the source.
- Share a quote. Reference a reliable source and quote it, e.g., According to the IRS, “You may deduct up to 50 percent of your adjusted gross income, but 20 percent and 30 percent limitations apply in some cases.” Then link to the source page.
- Tips. 3 Charitable Giving Tax Tips You Don’t Want to Miss This Year. Then, link to the blog post.
- Create intrigue. See how one organization created the most engaging fundraising campaigns of 2014. Then, link to that article.
Also consider how you can apply this method to visual content as well, such as photos, video, infographics, whitepapers, tips sheets, and more.
Tip: Remember to spread the messaging over a period of several weeks on different days, and times of day, to capture as much of your audience as possible.
Lastly, leverage at least one hashtag in your posts to track activity.