Social Media and Today’s Teen

SocialTeen Social Media and Today’s Teen Would your teen be lost without social media?

According to a recent study by AWeber, a top-rated email marketing software provider, 93 percent of U.S. high school and college students use mobile phones.

That’s not shocker.

What did surprise me was an astounding 90 percent are on Facebook—their parent’s network.

Also, 47 percent use Skype to communicate with friends, and 74 percent are leveraging the number two search engine, YouTube.

I’m still not totally shocked yet.

But, when asked how they would communicate if social media bit the dust, an astonishing 18 percent said they wouldn’t be able to communicate and about 6 percent said they would write letters.

Write letters! I wonder if they might look something like this.

Dear Mry,
Can u blve what hpnd in schl 2day? JM got in trbl & ST lafd so hrd soda shot frm hr nose.
C U 2morrow 

Plus, 43 percent said they’d change to another social network if Facebook went down. Head’s up to Mark Z., better start thinking of the alternative, more flexible social platform.

Other key takeaways:

As a marketer, you need to be aligned with not only what today’s professionals are doing, but also what the next generation of professionals are expecting.

Below are a few key take-aways from this survey that may have you pondering your next R&D project.

  • Teens are hyper-connected to social media
  • Timing doesn’t matter, day or night, but night time is best to reach them via social
  • Facebook and Email are equally popular—for now
  • Innovation is an expectation, not a wish

Your Turn

How would you cope if your favorite social media channel disappeared? Take our poll on the right sidebar.

Below are more details from the AWeber recent survey.

Teens_infographic1 Social Media and Today’s Teen

Data and infographic by AWeber Email Marketing