Many of our clients ask about getting their new web sites on the front page of a Google search engine page rank (SEPR), and I explain to them the steps to make it happen. But also caution them that it’s a lot harder than it may seem.
Two ways to help make this happen is with social media and search engine optimization, which in my book are nearly as good a combination as peanut butter and jelly or chocolate and peanut butter.
Below are several steps you can take to help with search engine results while driving traffic to your website via backlinks. Being social is one of the key driving factors to help you do this. But let’s look at some ways to accomplish this.
- Guest Blogging: Sure, you may not make a ton of money doing this, but the residual benefits may outweigh that with traffic coming to your site, people beginning to recognize your name, and developing a following. Of course, whenever you guest blog for someone, always request that your name, company name, and a link to your site be included in the piece.
- Directories: Paper directories are going the way of many other print pieces. People just aren’t using them any more. Fortunately, they have moved to online resources liked YellowPages.com, Yelp.com, and more. You can often get a listing on these resources for free. When considering this option, think about these basic directory listings:
- Local Directories, such as Yelp, CitySearch, Local Newspapers
- Alumni and professional services websites
- Industry directories
- Generate a “List” feature on your site: Top 10 lists have been popular for a long time in the media and work really well online. For example, late night talk show hosts often use a Top 10 list to start their monologue. Consider something like this for your website, and be sure to include an “action-oriented” step to make it social. Tip: Great lists often have photos/images related to them.
- Be a thought leader: Consider being the first to voice a thought, concept, design, or idea and share that socially. This is the beginning of people taking a new look at possibly and old situation. How do you do this? By:
- Spotting and talking about trends
- Noticing and providing solutions to common pain points; How-To content
- Developing creative and short names for your concept; for example Google’s ZMOT or Zero Moment of Truth coined mid decade.
In addition to writing great content and sharing it socially, pay close attention to the keywords you’re using as well. Leverage every opportunity to post keywords throughout the sites backend as well as front end. For example, every photo on the site should have keywords, alt tags, and titles associated with them. This is also recommended for video and other media you may be using.
Lastly, take a look at your website analytics to see where social traffic is coming from. Many people ask me how do you know? I say, first, ask your customers where they are. Then I tell them to look at their web analytics to see where the traffic is coming from. Then be sure to post content on those networks to increase visibility.
What questions can we answer for your regarding Social and SEO?