SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

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Personal-Branding-Feature-Image Personal Branding for the Small Business Owner

Personal Branding for the Small Business Owner

Many people think personal branding is only for celebs, yet each and every one of us has, and is, a brand. Personal branding, by definition, is the process by which we market ourselves to others. We do it each and every day through what we say, how we act, and yes, by what we wear. […]

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