5 Ways to Overcome the Blogging Slump

You’re a business owner. Not a writer. Blogging for your company may not be a high priority; nor may it come naturally for you. However, you know having a blog on your website helps with marketing efforts and generating leads. Here are five tips to overcome the blogging slump, with examples focused on the accounting […]

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Content_feature-image How One Piece of Content = 6 Social Media Posts

How One Piece of Content = 6 Social Media Posts

When creating an initial piece of online content, consider several different ways to post the information on social media. For example, if you wrote a blog post “3 Ways How To Make Charitable Contributions Count,” you could post that story in at least six different formats on social media. Rather than continuing to post the […]

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Content-Marketing-Feature-Image 20 Favorite Marketing Content Formats

20 Favorite Marketing Content Formats

Creating marketing content is time consuming. As a small business owner, non-profit marketer, or CPA, you don’t have the time to keep writing content to draw leads to your site. Here are 20 marketing content types that can help drive traffic to your site, and that don’t take a lot of time to develop. Remember, […]

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WhyAClientNewsleter_Small Lead Generation with Customer-Focused Newsletters

Lead Generation with Customer-Focused Newsletters

Generating revenue is more critical than ever for businesses today. Markets may be saturated and business development can be highly competitive. With these demands, how do you professionally and consistently market your business to prospects and customers? A customer newsletter is one way to keep your business’ name front and center with customers. It’s also […]

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AuthorRank_blogger Marketers Be Aware – AuthorRank to Rule SEO in 2013

Marketers Be Aware – AuthorRank to Rule SEO in 2013

In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a […]

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TimeForTaxes Is Your Marketing Campaign and Website Ready for Tax Season?

Is Your Marketing Campaign and Website Ready for Tax Season?

Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to […]

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