9 eMarketing Tips for Small Business Owners

Recently I taught an eMarketing workshop, hosted by SCORE Bergen, for small business owners. The focus of the session was to help small business owners, already using social media, to increase leads with emarketing efforts. This included things like: Facebook boosted posts and paid ads; LinkedIn PPC/CPC campaigns and sponsored updates; Twitter cards and sponsored Tweets; […]

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10 Fun Summer Marketing Ideas

You’ve made it past winter and as spring is just starting, you’re ready for some fun. Now is the time to be thinking about your summer marketing efforts—and to infuse some fun! Consider using that mentality when it comes to your company’s marketing efforts. Infuse your summer marketing effort with “fun!” 10 Fun Marketing Ideas […]

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5 Post Busy Season Online Ad Tips

Now that busy season is coming to a close for tax professionals, it’s time for another busy season—marketing your firm. Using online advertising is a great way to keep your firm’s name in top search engines. Here are five, online ad tips, or SEM, for placement in Google AdWords, Facebook ads, or Bing AdWords, to […]

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20 CRM Tips for Small Business Owners

When it comes to customer relationship management (CRM), you must have a strategy to support your efforts. Or, you’ll soon find that leads begin to dry up; clients stop calling; and you begin to wonder what happened to your customer relationships? Below are twenty CRM tips to work into your overall business strategy, no matter […]

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SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

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