Is Your Marketing Plan Like a Box of Chocolates?

14 Ways to Avoid the Spray-and-Pray Marketing Syndrome You’ve heard it a dozen times, “Life is like a box of chocolates.” However, that’s the last thing you want your marketing efforts to be – a surprise around every corner. Rather, you want to plan your marketing efforts strategically, all year, not just in the non-busy […]

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Is Your Company Set Up For Social Media?

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Having an integrated marketing and communications plan helps to ensure all your marketing efforts are sprinkled throughout your marketing efforts, and align with your goals. Take five minutes to complete the checklist below to make sure you’ve covered all the initial basics […]

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top-4-social-media-marketint-benefits_featured-image Top 4 Social Media Marketing Benefits

Top 4 Social Media Marketing Benefits

A recent Pew Internet study, found that social media users are highly engaged. According to the article, “Social media users are not casual. They’re not likely to log in, check the front page without scrolling and leave. They want to engage, to share and to connect. If something is an integral part of the daily […]

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Content_feature-image How One Piece of Content = 6 Social Media Posts

How One Piece of Content = 6 Social Media Posts

When creating an initial piece of online content, consider several different ways to post the information on social media. For example, if you wrote a blog post “3 Ways How To Make Charitable Contributions Count,” you could post that story in at least six different formats on social media. Rather than continuing to post the […]

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Busy-Business_feature-image 5 Marketing Content Ideas for the Busy Months

5 Marketing Content Ideas for the Busy Months

When you’re business is busy, the last thing you may be thinking about is marketing content. However, the worst time to think about it is when you’re not busy. Keeping your company, and/or personal brand circulating on the Internet is a great way to increase search engine rankings, and people’s ability to find you when […]

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Landing-Page-feature-image 8 Landing Page Tips for Non-Profits and Small Businesses

8 Landing Page Tips for Non-Profits and Small Businesses

Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages: Clear, concise, compelling headlines 2-3 sentences about the offer/value 3-5 bullet points about the benefit(s) Form with 3-7 relevant fields Easy-to-notice call to action Relevant or compelling image Social sharing buttons On “submit,” directs […]

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