Easy-To-Implement Five-Step Email Drip Campaign Process

Clients have asked me, “What is an email drip campaign?” I respond, “Just what you probably think. It’s an automated email campaign sequence that drips information to leads and those who have engaged with your brand at some level. It is aligned with a business goal, tracked, and measured for success.” In many cases, it […]

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9 eMarketing Tips for Small Business Owners

Recently I taught an eMarketing workshop, hosted by SCORE Bergen, for small business owners. The focus of the session was to help small business owners, already using social media, to increase leads with emarketing efforts. This included things like: Facebook boosted posts and paid ads; LinkedIn PPC/CPC campaigns and sponsored updates; Twitter cards and sponsored Tweets; […]

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EmailSubjectLines-360x198 Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Marketing professionals have been hearing for some time now that email is dead. For those who still believe email is a great method for lead generation, customer retention, and ways in which to increase sales team’s response rates, this post is for you. No matter what your goal, keep in mind that your company’s brand […]

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TimeForTaxes Is Your Marketing Campaign and Website Ready for Tax Season?

Is Your Marketing Campaign and Website Ready for Tax Season?

Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to […]

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AB_SplitTesting_CallOut1-216x198 5 Tips for Effective Marketing Campaign A/B Split Testing

5 Tips for Effective Marketing Campaign A/B Split Testing

Many clients ask me why I write two ads for a single online campaign they are running, whether it’s Google AdWords, LinkedIn Ads, or even email marketing? I reply, “If you aren’t split testing, how do you know what really works?” For those unfamiliar with split testing—or A/B testing—it’s basically taking the same marketing concept […]

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Call-to-Action 5 Call-to-Action Copy Tips to Get People Responding

5 Call-to-Action Copy Tips to Get People Responding

Have you ever thought you had great ad copy for your latest digital marketing campaign, only to be disappointed in the results? The tips below may help you or your marketing team to write compelling call-to-action copy that gets the results you’ve been looking for. Verbs & Subjects: Leveraging the power of verbs—words that express […]

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