Branding Gone Wrong: Vegetable Jell-O and Zippo Perfume

7 Crazy Products from High-Profile Brands Branding…many people chalk that up to a logo, tag line, or worse, the name of a company alone. However, it’s much more than that. It’s a feeling you get when you interact with a brand you love and its products or services. It’s about how it relates to you […]

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Buyer Persona and the Keywords That Attract Them

What is buyer persona? According to this definition from HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.” Having a deep understanding of your buyer is crucial […]

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Social Media Listening – Should you be doing it?

Your firm has venturing into the social media space. It’s sending Tweets, posting information on Facebook, and engaging on Pinterest. But, are you also listening to the conversations about your brand? How about listening for things going on in your clients’ industries? Posting content without listening is like pinning the tail on the donkey and […]

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5 Fall Marketing Efforts for Winter Rewards

The winter months are just around the corner; but before you hibernate, consider these fall marketing efforts to heat up those cooler days. Update email lists with current client contact information to ensure winter season communications get through. Prepare a series of winter blog articles for quick posting during the winter months. Create one to […]

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9 Tips to Attracting Millennial Business Owners to Your Brand

According to this Milady.pro infographic, 46 percent of millennials use social media when making purchasing decisions. Which means, if a high percent of millennials are willing to start their own business, while using social media as a buying choice, you could conclude that increasing social media engagement with millennials could be a win-win. Here’s how. […]

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