5 Post Busy Season Online Ad Tips

Now that busy season is coming to a close for tax professionals, it’s time for another busy season—marketing your firm. Using online advertising is a great way to keep your firm’s name in top search engines. Here are five, online ad tips, or SEM, for placement in Google AdWords, Facebook ads, or Bing AdWords, to […]

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SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

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Keyword-Research-and-SEM_feature-image Conducting Keyword Research for Killer Online Ads

Conducting Keyword Research for Killer Online Ads

Recently a client asked us to conduct some keyword research for her upcoming online, search engine marketing (SEM) campaign. She wasn’t sure what her keyword options were, or how to do it. Before we began our research, we needed to know what our client’s goals were. We began by asking a few questions: What product […]

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SEO / SEM – What’s the Difference?

The other day I was speaking with a potential client who was very concerned about her SEO; and, how her paid ranking on Google was just not paying off. Immediately a red flag went off in my head. “Huh, SEO paid rankings on Google?” I thought. After I learning more about her situation, I realized […]

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