Buyer Persona and the Keywords That Attract Them

What is buyer persona? According to this definition from HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.” Having a deep understanding of your buyer is crucial […]

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8 Keyword Phrase Placement Options to Increase SERP

Client question, “When I search for a phrase for my business, my results are on page three. How do I get my company to be on page one?” Answer: Keyword Usage When using keywords as part a marketing effort, choose only 1-3 terms that you want the business to be known for. The more keywords […]

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5 SEO Secrets for Small Business Owners

We all know that being found on search engines is a great way to increase leads. However, do you know how to do it? Here are five SEO secrets you should know to help your company’s website rank on search engines. Site Submit. If your company’s website hasn’t been submitted to a search engine, you […]

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SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

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Keyword-Research-and-SEM_feature-image Conducting Keyword Research for Killer Online Ads

Conducting Keyword Research for Killer Online Ads

Recently a client asked us to conduct some keyword research for her upcoming online, search engine marketing (SEM) campaign. She wasn’t sure what her keyword options were, or how to do it. Before we began our research, we needed to know what our client’s goals were. We began by asking a few questions: What product […]

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AuthorRank_blogger Marketers Be Aware – AuthorRank to Rule SEO in 2013

Marketers Be Aware – AuthorRank to Rule SEO in 2013

In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a […]

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