Buyer Persona and the Keywords That Attract Them

What is buyer persona? According to this definition from HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.” Having a deep understanding of your buyer is crucial […]

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5 SEO Secrets for Small Business Owners

We all know that being found on search engines is a great way to increase leads. However, do you know how to do it? Here are five SEO secrets you should know to help your company’s website rank on search engines. Site Submit. If your company’s website hasn’t been submitted to a search engine, you […]

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Google’s Mobile Site Moniker Impacts You

Google will be marking sites as mobile ready on mobile and tablet devices in search results beginning April 23, 2015. If you’re website isn’t mobile friendly, it will not receive the “Mobile-friendly” moniker on mobile and tablet devices. This is what it looks like: What does this mean for me? Updating your site to a […]

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SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

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Google-Alert_Feature-Image 5 Google Alert Service Alternatives

5 Google Alert Service Alternatives

It’s been known for while now in the online marketing community that Google Alerts is going away. We’ve seen declines in alerts notifications, and are wondering just when it’s going to halt all together. None of us are certain. But with the recent demise of the RSS reader and other changes, it could be any […]

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AuthorRank_blogger Marketers Be Aware – AuthorRank to Rule SEO in 2013

Marketers Be Aware – AuthorRank to Rule SEO in 2013

In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a […]

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