If you have a business blog, but it’s just not getting the traction it should, maybe you’re missing one or more of these nine tips for making a boring blog great.
We’ll begin by focusing on customers, then move toward formatting, and end on titles. Let’s get started.
- Does it answer a pain point or need for your customers? If not, rethink the topic and focus on them rather than on something you want to write about. If you are unsure, a great place to start is AnswerThePublic.com. A site that you can enter in a topic and find out questions people are asking about that topic. Pick from among the list and answer their question in a blog post (or video).
- Format the post with the most important information at the top. Break up content with subheadings, short paragraphs, and images. Here is an example of how to organize a blog post.
- Link to other content you’ve created inside the blog post. Also, add links to other reputable sources. Both of those steps help to increase SEO rankings and draw readers toward your other content. Hint: I’ve don’t this in steps #1 and #2 in this post.
- Ensure images reflect the topic you’re writing about. Often people will look at the images before deciding if they should read the content. Also, when using images, rename the files to something related to the topic you’re writing about rather than using generic file names. For example, in this post, the original image was called “christin-hume-309876.jpg”. I resized the image and changed its name to reflect this topic, “great blog writing tips.jpg.” I will give Christin credit in the photo caption. This step helps with content search rankings. If you plan to add multiple images in the post, be sure to name each file uniquely, but in relation to the content.
- Use effective keywords in the post’s SEO keyword field. How do you find the keywords? Use tools like KeywordTool.io, Google or Bing search (scroll to the bottom of the page to find the most relevant topic search phrases), Hashtagify.me, and Google or Bing’s free keyword tools. For this blog, I used KeywordTool.io. Based on the search term “blogging,” Based on the search list, I will use the keyword phrases “blogging tips,” “blogging for dummies,” “blogging 101,” “blogging for a business,” and “blogging and marketing.”
- Add the title and description tags to the post. If using a tool like WordPress, Weebly, or Wix, these tags are included in the posting tools. However, if you’re using a traditional development tool, like DreamWeaver, you’ll have to add a line of code for each tag. The title should mirror the blog title. The description field is a sentence (about 150 characters long) that would entice someone to click on the content if found in search. Here are more SEO tag tips and how to implement them.
- Read the post before publishing it. Check for spelling, grammar, and flow. Does the piece make sense? If you’re not comfortable with spelling and grammar rules, ask someone else to read it before publishing.
- Don’t forget the call-to-action. What do you want readers to do with the content once it’s been consumed? Do you want them to share it? Contact you for help? Complete a form? In this case, I want people to join our mailing list to get more free and great marketing tips.
- Rethink the headline. Is there something more catchy, clever, or thought-provoking than what’s there now? In this blog post, “How to Write Killer Headlines That Get Read – The Formula,” there are tips and tricks for writing great blog, email, and social media headlines. Remember to keep headlines short (< 70 characters) and include the keyword in the title before posting it on your blog.
Now that you know how to take your blog from drab to fab, what will your next topic be?
- SEO Checklist for the Do-It-Yourselfer
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- Writing like a Blogging Pro
- 7 SEO Tips Your Boss Wants You to Know
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