WCC SM Certificate

Below are resources, videos, and content links relevant to the Westchester Community College Social Media Certificate program. This is an evergreen page, which means the content is added, removed, updated throughout the course.

Create a Company Page

Video Resources

  1. Creating a Content Strategy for Social Media
  2. Value of Content and the Importance of a Social Media Content Strategy
  3. Creating a Content Calendar and Using It Effectively
  4. Twitter List – advanced search
  5. What is Social Content Curation vs. Creation
  6. Internal Content Curation
  7. External Content Curation for Social Media
  8. Value of a Business Blogs for Your Content Strategy
  9. Value of a Social Media Strategy
  10. Social Media Strategy Components
  11. Conducting a Social Media Audit

Company Page Best Practices

Content Best Practices

Templates / Handouts

Link Shorteners

  1. Bitly for the best all-round URL shortener
  2. Rebrandly for creating branded links
  3. Polr for a minimal self-hosted URL shortener
  4. TinyURL for fast and anonymous short URLs
  5. BL.INK for small business owners
  6. Hyperlink for tracking links via push notifications
  7. T2M for creating QR codes and short URLs together
  8. URL Shortener by Zapier for automatically creating links
  9. Yourls for a highly customizable self-hosted URL shortener
  10. Shorby for Instagram users