WCC SM Certificate

Below are resources, videos, and content links relevant to the Westchester Community College Social Media Certificate program. This is an evergreen page, which means the content is added, removed, updated throughout the course.

Introductory Guides

Content Development


Create a Company Page

Video Resources

  1. Creating a Content Strategy for Social Media
  2. Creating a Content Calendar and Using It Effectively
  3. Twitter List – advanced search
  4. What is Social Content Curation vs. Creation
  5. Internal Content Curation
  6. External Content Curation for Social Media
  7. Value of a Business Blogs for Your Content Strategy
  8. Effective Best Practices for Sharing Content
  9. Value of a Social Media Strategy
  10. Social Media Strategy Components
  11. Conducting a Social Media Audit
  12. Setting Goals, Objectives, and KPIs
  13. Tactics and Tools to Consider
  14. Brand Persona and Voice
  15. Putting Together a Content Game Plan
  16. Factoring Key Dates and Timing
  17. Budgeting
  18. How to Set Up Roles and Responsibilities
  19. Implementing Social Media Governance
  20. Creating a Crisis Management Plan
  21. The Value of Advertising
  22. Facebook Ad Options
  23. Instagram Ad Options
  24. Twitter Ad Options
  25. LinkedIn Ad Options
  26. Google Ad Options
  27. Creating a Facebook Ad (simple way and the campaign/ad group/ad way)
  28. How to Use Hootsuite Reports
  29. Advocacy Introduction
  30. Advocacy Engaging with Community
  31. Advocacy Engaging with Influencers
  32. Advocacy Leveraging Community
  33. Advocacy Building a Program
  34. Advocacy Grow Your Audience
  35. Advocacy Social Media Contests
  36. Building your community on Twitter, Facebook, LinkedIn, Instagram, SnapChat, YouTube.
  37. Google My Business with Social Selling (local listing)

Content Best Practices

Advertising Guides

Templates / Handouts

Link Shorteners

  1. Bitly for the best all-round URL shortener
  2. Rebrandly for creating branded links
  3. Polr for a minimal self-hosted URL shortener
  4. TinyURL for fast and anonymous short URLs
  5. BL.INK for small business owners
  6. Hyperlink for tracking links via push notifications
  7. T2M for creating QR codes and short URLs together
  8. URL Shortener by Zapier for automatically creating links
  9. Yourls for a highly customizable self-hosted URL shortener
  10. Shorby for Instagram users