WCC SM Certificate

Below are resources, videos, and content links relevant to the Westchester Community College Social Media Certificate program. This is an evergreen page, which means the content is added, removed, updated throughout the course.

Introductory Guides

Content Development


Create a Company Page

Video Resources

  1. Creating a Content Strategy for Social Media
  2. Creating a Content Calendar and Using It Effectively
  3. Twitter List – advanced search
  4. What is Social Content Curation vs. Creation
  5. Internal Content Curation
  6. External Content Curation for Social Media
  7. Value of a Business Blogs for Your Content Strategy
  8. Value of a Social Media Strategy
  9. Social Media Strategy Components
  10. Conducting a Social Media Audit
  11. Setting Goals, Objectives, and KPIs
  12. Tactics and Tools to Consider
  13. Brand Persona and Voice
  14. Putting Together a Content Game Plan
  15. Factoring Key Dates and Timing
  16. Budgeting
  17. How to Set Up Roles and Responsibilities
  18. Implementing Social Media Governance
  19. Creating a Crisis Management Plan
  20. The Value of Advertising
  21. Facebook Ad Options
  22. Instagram Ad Options
  23. Twitter Ad Options
  24. LinkedIn Ad Options
  25. Google Ad Options
  26. Creating a Facebook Ad (simple way and the campaign/ad group/ad way)
  27. How to Use Hootsuite Reports
  28. Advocacy Introduction
  29. Advocacy Engaging with Community
  30. Advocacy Engaging with Influencers
  31. Advocacy Leveraging Community
  32. Advocacy Building a Program
  33. Advocacy Grow Your Audience
  34. Advocacy Social Media Contests
  35. Building your community on Twitter, Facebook, LinkedIn, Instagram, SnapChat, YouTube.
  36. Google My Business with Social Selling (local listing)

Content Best Practices

Advertising Guides

Templates / Handouts

Link Shorteners

  1. Bitly for the best all-round URL shortener
  2. Rebrandly for creating branded links
  3. Polr for a minimal self-hosted URL shortener
  4. TinyURL for fast and anonymous short URLs
  5. BL.INK for small business owners
  6. Hyperlink for tracking links via push notifications
  7. T2M for creating QR codes and short URLs together
  8. URL Shortener by Zapier for automatically creating links
  9. Yourls for a highly customizable self-hosted URL shortener
  10. Shorby for Instagram users