Below are resources, videos, and content links relevant to the Westchester Community College Social Media Certificate program. This is an evergreen page, which means the content is added, removed, updated throughout the course.
Introductory Guides
- YouTube
- TikTok
- Choosing the Right Social Media Platform App Institute or Angie Gensler
Content Development
- Neil Patel’s “The Step-by-Step Guide to Writing Powerful Headlines”
- Read Optinmonster’s “21 Viral Headline Examples and How You Can Copy Their Success”
- Penheel’s “7-Step Foolproof Content Development Strategy”
- Best times to post on social media (YouTube, Instagram, LinkedIn, Facebook, Twitter)
- Does my website need a blog?
- 10 Tips to Create a Winning Social Media Strategy [Infographic]
- Does my website need a blog?
- 10 Tips to Create a Winning Social Media Strategy [Infographic]
- Flip Book Creator
General
- Influencer Marketing website
- Hemmingway App (great for writing)
- Social Media Image Size Cheat Sheet (2021)
Create a Company Page
Video Resources
- Creating a Content Strategy for Social Media
- Creating a Content Calendar and Using It Effectively
- What is Social Content Curation vs. Creation
- Content Curation with HootSuite Streams
- Internal Content Curation
- External Content Curation for Social Media
- Value of a Business Blogs for Your Content Strategy
- Effective Best Practices for Sharing Content
- Social Media Strategy Components
- Conducting a Social Media Audit
- Setting Goals, Objectives, and KPIs
- Tactics and Tools to Consider
- Brand Persona and Voice
- Putting Together a Content Game Plan
- Factoring Key Dates and Timing
- Budgeting
- How to Set Up Roles and Responsibilities
- Implementing Social Media Governance
- Creating a Crisis Management Plan
- The Value of Advertising
- Facebook Ad Options
- Instagram Ad Options
- LinkedIn Ad Options
- How to Use Hootsuite Reports
- Advocacy Introduction
- Advocacy Engaging with Community
- Advocacy Engaging with Influencers
- Advocacy Leveraging Community
- Advocacy Building a Program
- Advocacy Grow Your Audience
- Advocacy Social Media Contests
Content Best Practices
Advertising Guides
- Facebook Ad Guide 2021 + Video
- Instagram Ad Guide 2021
- Pinterest Ad Guide 2021
- YouTube Ad Guide 2021
- TikTok Ad Guide 2021
Link Shorteners
- Bitly for the best all-round URL shortener
- Rebrandly for creating branded links
- Polr for a minimal self-hosted URL shortener
- TinyURL for fast and anonymous short URLs
- BL.INK for small business owners
- Hyperlink for tracking links via push notifications
- T2M for creating QR codes and short URLs together
- URL Shortener by Zapier for automatically creating links
- Yourls for a highly customizable self-hosted URL shortener
- Shorby for Instagram users