Generating revenue is more critical than ever for accounting firms. Markets are saturated. Business development is highly competitive. With these demands, how do you professionally and consistently market your accounting firm to prospects and clients?
A client newsletter is one way to keep your firm’s name front and center with clients. It’s also an effective way to “speak” to your clients about the accounting issues they need to be aware of, such as tax filing changes, updates in regulations, and financial news taking place in their industry.
Leverage a newsletter to help build client loyalty and to stay in contact with clients. Use it as a relationship-building tool and for establishing two-way communication. In the end, ensuring your clients find value in your services, beyond the traditional efforts you may have used in the past, is key to your firm’s future.
Though this piece is written with accounting firms in mind, it is also helpful to anyone looking to increase lead generation and brand reach.