AI’s Impact on Social Media – Are you listening?

Feel that? It’s AI impacting your social media efforts. Artificial intelligence (AI) is not something new. In fact, it’s been around since the 1950s. If you’ve been watching “The Marvelous Mrs. Maisel,” you will know that Abe, the main character’s father, talks about his breakthrough AI project at Bell Labs in 1958. So, why are […]

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Create How-To Emails That Convert

Email is a great way to engage with clients. Providing them with information they can use leads to higher email open rates, links to your website, and calls to your office. Here are four email tips you can use while creating content for your website and social media profiles simultaneously. Create an email template for […]

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Bing’s Search Just Got a Boost

How you can benefit. As busy season approaches, you might be prepping your online ad campaigns to draw in new clients, leads, and prospects. One resource you might have passed over previously was Bing’s search engine ads. They work similar to Google Ads, but are powered by Microsoft’s tools, such as Bing, Yahoo, and LinkedIn. […]

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12 B2B Marketing Ideas for 2019

With the new year upon us, it’s time to begin creating your 2019 marketing plan. Here are 12 ideas to help get you started. Formulate a plan with monthly themes, topics, and goals. What do you want this year’s marketing efforts to accomplish for you? No matter what you choose, it should align with your […]

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12 Days of SEO

What’s your website done for you lately? Without proper search engine optimization (SEO), it might not be doing anything. Here are 12 things it can do to work harder for you. Go ahead…sing along. On the first day of SEO, my website gave to me… A target market for by brand; Two hours of research […]

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How do I know if my social media efforts are working?

If you haven’t been checking your firm’s social media stats monthly or quarterly, now is a great time to take a look back to determine your success or to define opportunities for improvement. Begin by asking yourself a few simple questions that can be answered by reviewing your social platform’s analytics. Have you increased followers? […]

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