18 Busy-Season Marketing Tips

Fall is a great time to prepare for your busy-season and year-end marketing efforts. Use this checklist to prepare your website, to develop marketing campaigns, and to create content for social media sharing before year’s end. If you fall behind now, you may not recover until May.     Website Tips Your website should be […]

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6 Steps to Accounting Firm Instagram Success

Instagram may be daunting to tackle as part of your firm’s marketing strategy, but many firms have entered the arena. If you’re looking to increase your brand exposure and highlight your firm’s culture, this is the platform to use. Here are some best practices and tips to help get you started. Look at your competitor’s […]

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Easily Increase Email Leads Using Content Upgrades

What happens when you create a blog article that doesn’t have additional resource links on it, nor has little value to share? The answer is nothing. Nothing is what you want to avoid after spending all that time researching, writing, adding SEO keywords, finding a graphic, and posting content on your site. You want action. […]

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9 Facebook Ad Best Practices

There are three text fields in a Facebook ad – headlines that go under the image, main ad text that sits above the image, and the news-feed link description that appears below the headline. Download the Facebook Content Template to help you write within the confines of the ad-copy lengths. When writing ad copy, keep […]

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5 Scary Marketing Tricks for October

Communicating with clients can be scary, but it’s a must. Here are some scary marketing tactics to tackle this month when tricks and treats are on everyone’s mind. Send an email or a postcard (letters won’t get opened) to your clients about tax reform changes. There are letters in the AICPA’s Tax Reform Resource Center […]

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How to Re-Engage Email Slackers

Your email list can be a golden ticket if you pay close enough attention to it. Below are some tips you can use to re-engage those who haven’t opened or clicked on an email in a while. After all, you only want email contacts who are actually going to consume your content, right? Who’s on […]

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