10 Ways to Get to Know Your Customers Better

Recognized quarterly, each third Thursday (January, April, July, October), there is a Get To Know Your Customers day. This year, it’s January 16, April 16, July 16, and October 15, 2020. It is a day that reminds business owners to reach out to their clients to gain a better understanding of what they need to […]

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When do I put my content behind a form?

You create content for your brand. But, is every piece of content worthy of a form completion just to see it? If you’re like me, you hate it when you visit a website for the first time and are immediately asked to sign up for something before consuming any content. How do you know if […]

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Our Top 5 Best Content Development Tips

If your business is experiencing a slow time, now’s a great time to develop some fresh and engaging content for your readers. It helps to increase search ranking, freshens the site, and engages new and returning visitors. Here are our top five best content marketing tips to help you begin crushing your content development goal, […]

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The Best-Kept Social Media Calendar Secrets Yet

As I take stock of where I want my business to go and how I plan to get there, it often think about content development and lead generation for my brand. The  Process In order to keep focused on this goal and to avoid distractions, I take an hour and: Step away from my desk […]

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8 Easy Content Development Ideas for Small Business Owners

If you’re like me, you like content presented to you in chunks, or lists–they’re called “listicles.” I mean seriously, who has time to read paragraphs of content these days? Convince and Convert claims, “Listicles get the most shares and traffic (up to 2x more than any other types of blog posts), followed by guides and […]

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Why should my B2B company use social media?

In case you’ve been living under a rock for the past decade, social media is not a new marketing tactic. It has proven to be effective for B2B brands. There are hundreds of B2B case studies that prove the effectiveness of well-executed social media marketing strategies and their return on investment. But, if you’re getting […]

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