Accounting firm marketing rarely fails because owners don’t care. It fails because there’s no dedicated plan, no clear owner of the work, and no “slow season” to fall back on. The fix isn’t finding more time. It’s building a plan that runs with almost no time from you at all. If you run a CPA […]
Marketing Constipation Is Real: How to Get Your Firm Unstuck Read More »
Learn six benefits of outsourcing marketing for CPA firms and solo accountants. You’re already wearing enough hats. Then someone tells you that you also need to become an SEO expert, social media manager, email marketer, website writer, and AI strategist. It’s no wonder marketing keeps getting pushed to “next month.” But what if outsourcing your
Is Outsourcing Your Marketing Worth It for CPA Firms? Read More »
Are you looking at the wrong SEO data? Every month, marketers log into Google Search Console and review hundreds or thousands of search queries. They see impressions, clicks, and rankings. The problem? Most of those keywords will never generate a client. :-0 A query like “what is a balance sheet” might generate traffic. A query
Find Revenue-Generating Keywords: Google Search Console Hack Read More »
What this change means for your accounting firm. If you haven’t heard yet, Google just announced the biggest Search update in over 25 years. For busy CPAs and accounting professionals, that’s worth paying attention to because it changes how your potential clients will find you online. What Google Actually Changed Google introduced a completely re-imagined,
Step-by-Step Instructions Rather than saving Claude prompts in a Word document or on a shared drive, create a skill. A Claude skill is a reusable instruction you install once and trigger with a single slash command, in any chat. What is a Claude Skill? A skill is basically a set of instructions saved in a
Stop saving prompts. Create a Claude Skill instead. Read More »
