3 Simple Tips to Improve Your Boring Emails

When it comes to writing professional emails, it’s not always easy. Here are three tips to help you write more effective emails that increase open rates and generate clicks to your website. The Why Your first consideration should be why you’re writing/sending the email in the first place. What question are you asking or answering? […]

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7 Awesome Google Ads Best Practices for Success

If you’re spending money on text ads in a cost-per-click (CPC) or pay-per-click (PPC) campaign with Google, here are seven best-practice tips to help you succeed. Write 3-4 ads per ad group. Check them on a weekly basis to see what is performing the best. Pause the under-performing ads and enter a new one for […]

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Google Analytics’ Not Set and Its Fix

I often hear these questions in the Google Analytics courses I teach, “Why do I get ‘Not Set’ in my analytics and how do I fix it?” Below are several reasons why you might get this. Plus, how to remedy it. Why does the ‘not set’ data reference appear in my Google analytics reports? It […]

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Hold the Door – 12 GoT Characters and Their Brand Archetypes

As a marketer, it’s important to not only understand your brand but to also know how that brand interacts with customers to build relationships. There are 12 brand identities, or archetypes, your business can assume. To make this a little more fun, let’s align those archetypes with “Game of Thrones” characters. Syrio Forel – The […]

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5 Easy Twitter Tips to Help Boost Your Business

One of the hardest things about this platform is its need to be “fed” throughout the day. Posting once a day on this platform will not get you the kind of traction nor return on investment you seek. Here are five tips to help you get more business using this fast-moving social media platform. Create […]

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How to Laser-Focus Facebook B2B Payroll Ads

When running payroll ads on Facebook, you may have found that simply choosing a geographic area, age range, and gender may not have given you the ROI or lead generation you were hoping for. This tip will help you to narrow your audience to only those who manage or administer payroll services at their company […]

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