6 Tips to Revolutionize Your PPC Campaigns

Search advertising, whether it’s a cost-per-click (CPC) or pay-per-click (PPC) campaign, isn’t the easiest marketing task to accomplish successfully. However, here are six things you can do to revolutionize your ad campaign’s effectiveness. Monthly Ad Campaign Creating and spending a monthly ad budget for search advertising is a great way to increase your brand’s awareness […]

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5 Winning B2B Campaign Tactics

When you own a business-to-business (B2B) company, promoting it can be hard because you do not have physical products to sell, but rather services to offer. If you want to gain new clients or fans, here are five winning promotional tactics to help you reach your branding and lead-generation goals. Video If your company has […]

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AI In Accounting Marketing

In a recent podcast with the Association for Accounting Marketing, I shared many tips about what, how, when, and why artificial intelligence might be used in accounting firms, particularly in their marketing efforts. Listen to the podcast here. Below is the script from the session. What’s the difference between AI and Machine Learning? AI is […]

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9 Social Media Pitfalls for CPAs

Many accounting firms recognize social media should be in their marketing mix; but, they lack knowledge of how to do it effectively. Below are some pitfalls to avoid as you build your firm’s social media presence to generate leads, to increase brand awareness, and to engage with clients and influencers. Failure to plan. Without a […]

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DIY Social Media Checklist

If you’re managing your firm’s social media efforts on your own, this checklist might come in handy to help you stay on track. Daily Check your latest stats for yesterday’s posts. Check mentions or replies to interact with people talking about you or your brand. Monitor brand mentions and who’s talking about you without tagging […]

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How to Maximize Instagram Posts and Avoid Shadow Banning

In the social media certificate program I teach, we discuss social media best practices for posts and advertising. One of my past students recently asked, “I know that an Instagram post only shows the initial 115 – 130 characters before you have to click “more.”  Yet I’ve seen some posts that have more than 115 […]

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