22-Marketing-Tips-2022-532x266-1 22 Marketing Tips to Implement in 2022

22 Marketing Tips to Implement in 2022

For solopreneurs and small business owners, here are 22 simple tips to help get your social media and digital marketing off the ground in 2022. Download the complimentary infographic for easy reference.  Simple Tips Update your website copyright. Trademark your business name and unique products if you haven’t already. Change your social media cover images […]

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byer-persona-532x266-1 3 Buyer Persona Hacks for Small Business Owners

3 Buyer Persona Hacks for Small Business Owners

Today I’m going to share with you three buyer persona hacks you can use to reach your target audience. (You can also view this as a video on our YouTube channel.) But, before I get to those killer tips, let’s step back for a second. The buyer persona – those we plan to market our […]

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crush-the-competition-532x266-1 Crush the Competition - 10 Keyword Planning Tools for SEO

Crush the Competition – 10 Keyword Planning Tools for SEO

I was teaching a corporate SEO course recently. One of the things we talked about was finding keywords to help them rank on search engines. There is some science to the keyword ranking game, but most importantly it’s where you place those keywords that has the most impact. Here are some tips I shared with […]

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SM-writing-tips-532x266-1 18 Social Media Writing Tricks You Wish You Knew Before

18 Social Media Writing Tricks You Wish You Knew Before

Here are 18 social media writing tips I share with my students each semester. They might come in handy for you as well. Be on and write for the right platform. Ask questions. Have a clear call to action. Diversify your content and your post writing style. Include relevant hashtags. Tag other people when you […]

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CRMs-for-Accounting-Firms Top 10 CRMs for Accounting Firms

Top 10 CRMs for Accounting Firms

A client of mine recently asked me about a CRM tool. What did I think was best for their firm? There are many factors to consider before choosing a CRM, including: Cloud vs. On-premise Define features and functionality you need Ensure the system integrates with other apps Request a demonstration, test drive, and free trial […]

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12-holiday-campaigns_LI 12 Holiday Marketing Campaigns for Businesses

12 Holiday Marketing Campaigns for Businesses

It’s nearly year-end and you want to go out with a bang. Here’s how you can make a holiday message that keeps on giving well into the new year. Plan a holiday campaign that is launched throughout the month and provides tips, gifts, and discounts your clients can use. Focus on fun and festive message […]

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