In a crowded marketplace, CPA firm marketing strategies today look very different from what they did just a few years ago. Referrals still matter, but relying on them alone no longer brings consistent growth. So, what’s bringing in new clients to CPA firms? Today, forward-thinking accounting firms are using AI, search engine optimization (SEO), and […]
Referrals are one of the most effective ways for accounting firms to grow, yet many firms rely on them without a clear plan. A simple, structured client-referral system makes it easier for clients to refer with confidence and helps firms turn occasional introductions into a consistent source of new business. “Approximately 80% to 89% of
Do you have a clear client-referral system in place? Read More »
I recently received a client’s question about the difference between AI mentions and AI sightings after I sent her a monthly AI Visibility report provided by Semrush. It’s a great question. Probably one you’ve also had. They sound the same, but they are very different. AI Mentions (Endorsements/Recommendations) AI mentions are direct references to a
What is the difference between AI mentions and AI sightings? Read More »
Recently, I was teaching a Content Creation with ChatGPT course for business owners. One asked me how to automate social media posts and content development using ChatGPT? I said, “Great question!” Did you know you could do that? Here’s how: Step-by-Step Automation Workflow How-to Video https://lnkd.in/eyBmb9ay Methods for Bulk Generation Key Tips for Success Share
Closter, NJ January 21, 2026 — Penheel Marketing is thrilled to announce that its founder and CEO, Becky Livingston, has been named to Ace Cloud Hosting’s “Top 40 Accounting Influencers to Follow in 2026.” This is her third influencer award from the company. The list includes those at the forefront of accounting and its intersection
Livingston Named to “Top 40 Accounting Influencers to Follow in 2026” Read More »
