SEM Best Practices for the DIYer

So…you want to take on search engine marketing (SEM) on your own. Maybe you’re feeling a little overwhelmed now that you peeked behind the Google Ads curtain. Maybe you just want to maximize your efforts and ad’s effectiveness to reach your goal. Either way, these six tips should help those who want to tackle SEM […]

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Kick Start Your SEO with $0 Investment

When it comes to search engine optimization (SEO), the first thing you need to think about are the keywords you want to be found for. The second thing is what you should be found for. Even though you may think you know the keywords or keyword phrases you think people will find you for, it’s […]

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5 Ways to Use Email to Increase Leads

Believe it or not, email is still your ace in the hole when it comes to lead generation. According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.” But, avoid falsely believing that email marketing is easy. It’s not. If you get the subject line […]

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LinkedIn Ups It Game With New Company Page Features

When was the last time you checked your firm’s company page? Did you notice anything new? In response to more company employees working from home, LinkedIn added some new features to its company page design, including: View page followers, allows admins to see all the followers on a company page. The “My Company” tab provides […]

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Incredible 10-Step Instagram Strategy

If you’re new to Instagram or are looking to up your game, here are ten steps to crush the competition and make your company’s Instagram profile stand out. Define your target market Set goals and objectives Focus on performance metrics (not just followers) Commit to a posting schedule Optimize your profile Share great content Grow […]

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24 Days of Content to Fill Your Social Media Calendar

Stumped for content ideas for your social media feed? We have the answer! Here are 24 different ideas to help you fill your social media calendar. Download and share the infographic too. Refresh & Re-post: Dust off relevant content and add a new photo. Then reshare it. Case Study: Share a client success story, including […]

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