Marketing-Tips-to-Love-532x266-1 7 Marketing Tips to Love (for any size business)

7 Marketing Tips to Love (for any size business)

Marketing is essential for any business looking to grow and expand, but with so many channels and strategies to choose from, it can be difficult to know where to start. One of the keys to successful marketing is to focus on the channels and strategies that work best for your business. With that in mind, […]

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AI-532x266-1 How AI Changes the Business (and Writing) Landscape

How AI Changes the Business (and Writing) Landscape

If you have been living under a rock or have disconnected your mobile device, you may not have heard the buzz about artificial intelligence, particularly the news around ChatGPT, and its impact on business and writing. Below are: Ways it’s making an impact; How it’s used; Its pitfalls and benefits, and; What I found by […]

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SM-Success-Exec-Cheat-Sheet-532x266-1 Success in Social Media: A Cheat Sheet for Senior Execs

Success in Social Media: A Cheat Sheet for Senior Execs

Alexandre Rizos, (@alexandrerizos) communications director at AXA XL, recently asked his Twitter followers for advice before training senior execs on how to use social media. The community delivered these top 10 tips. Top 10 Tips Analyzing the competition and using content example from other leaders as best practices. @I_Am_GKennedy Do a competitive analysis other C-level […]

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SM-Engagement-Rate-Stinks-532x266-1 Help! My Social Media Engagement Rates Stink

Help! My Social Media Engagement Rates Stink

If your company’s social media engagement rates have changed dramatically in the past year, you are not alone. According to the 2022 Social Media Industry Benchmark Report from RivalIQ, “brands are seeing less organic engagement on the biggest social platforms, including Instagram, Facebook, and Twitter.” What does that mean for you? Take time to consider […]

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SM-trolls-532x266-1 How to Squash Social Media Trolls for Good

How to Squash Social Media Trolls for Good

If your company’s social media account has not been attacked by trolls, you are lucky. That does not mean it won’t happen. What you should be asking yourself is, “What can you do about it once it happens?” Make Use Of writes, “Trolling is internet slang for people who intentionally instigate conflict by posting hostile […]

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SM-cyber-safety-532x266-1 10 Cyber Safety Social Media Guidelines

10 Cyber Safety Social Media Guidelines

If you’re writing your company’s social media guidelines, first – good for you! Second, remember to add some cyber security tips to help employees avoid hacks and threats. Social Media Hacking Stats If these stats do not scare you into including some safety tips in your social media guidelines, I don’t know what will. Cyber […]

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