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marketing-roi-hot Is Your Marketing ROI Melting?

Is Your Marketing ROI Melting?

The summer has been hot. When I say hot, I mean melt-your-face-off hot. Speaking of hot, how are your marketing efforts fairing this year? Has your return on investment (ROI) been so good it’s hot? If not, here are some pointers. What’s Marketing ROI? Marketing ROI is simply the extent to which marketing activities add […]

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sales-qualified-lead What is a sales qualified lead?

What is a sales qualified lead?

A Sales Qualified Lead (SQL) is a prospective customer that has been vetted by both marketing and sales teams and deemed ready for direct sales follow-up. Characteristics of a Sales Qualified Lead Unlike Marketing Qualified Leads (MQLs), which are primarily identified based on engagement with marketing efforts, SQLs have shown clear intent to purchase and

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marketing-qualified-lead-213x305-1 What is a marketing qualified lead?

What is a marketing qualified lead?

A Marketing Qualified Lead (MQL) is a lead that has been identified by the marketing team as having a higher likelihood of becoming a customer compared to other leads. This qualification is based on predefined criteria, such as engagement with marketing content, demographic information, or behavioral data. Characteristics of a Marketing Qualified Lead Here are

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google-ranking-secrets Inside Google’s Ranking Secrets: Leaked Docs Unveil Hidden Factors

Inside Google’s Ranking Secrets: Leaked Docs Unveil Hidden Factors

A massive leak of Google’s internal documents reveals key elements of how its search ranking algorithm works. The documents, shared by a bot on GitHub, show Google’s use of clicks, links, content, and Chrome data to rank sites. Important insights include the significance of link diversity, successful user clicks, brand recognition, and fresh content. These

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