A client sent me a marketing message from a company stating “Our product can help you optimize your site so that it appears higher in Google’s search results.” She wanted to know if the statement was true? I replied, not in and of itself. Here’s why. AI optimization tools can review your website’s existing content […]
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The Power of Mood Boards: Elevating Your Brand’s Visual Identity
In today’s competitive business landscape, establishing a strong and memorable brand is crucial. One powerful tool that can help you achieve this is a mood board. Whether you’re starting a new venture or rebranding an existing one, a thoughtfully curated mood board can serve as a visual compass, guiding your brand towards success. Examples If […]
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Unleash Your Brand’s Potential: 10 B2B Social Media Content Ideas
I write a lot of social media content for clients in the accounting industry. However, sometimes I stumble onto a creative roadblock and wonder what should I post next? With that in mind, here are 10 social media content ideas for B2B marketers who has run into a social media content creation creative block. Top […]
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This Google Ad Writing Hack Will Blow Your Mind
In this post, I show you how to use the Google GPT extension to craft Google Ad headlines and descriptions with ease. This hack can save you tons of time. In this short video, I demonstrate how to leverage a list of finalized keywords to craft relevant Google Ad headlines and descriptions for your PPC […]
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From Breadcrumbs to UTMs: A Humorous Guide to Setting Up a Google Ads Account
Have you heard how Google Ads can benefit your business? Well, buckle up, my friends, because we’re about to dive into the exciting world of setting up a Google Ads account. Step 1 – Goal and Objective First, select your advertising goal or objective. This is like picking your favorite flavor of ice cream, but […]
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Stay Ahead of the Curve: Top AI Applications for Accounting CMOs and CGOs
“AI can take a lot of the heavy lifting out of marketers’ jobs, allowing us to focus on the strategic and creative aspects of our work,” says Kristin Lemkau, Chief Marketing Officer at JPMorgan Chase, in an interview with Forbes on the impact of AI on marketing. 10 Top AI Application Uses Here are 10 […]
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