frustrated-532x266-1 Struggling to Identify Social Media KPIs for Success?

Struggling to Identify Social Media KPIs for Success?

If you’re like me, you might manage dozens of social media accounts for clients. Each has its own objectives and strategy to support business goals. It can get confusing. Is there a way to determine which key performance indicators (KPIs) should be tracked based on my client’s goals? Yes! But I manage only my accounts. […]

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Top-10-532x266-1 Our Top-10 Best Blogs of 2020

Our Top-10 Best Blogs of 2020

Here are our top-ten most exciting and interesting tips in 2020 for CPAs and small business owners just like you. The Best-Kept Social Media Calendar Secrets Yet 8 Easy Content Development Ideas for Small Business Owners How to Create Great Content Down and Dirty SEO Checklist My Favorite Free Marketing and Social Media Tools 24 […]

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10-reasons-why-stats-are-important 10 Reasons Why Social Media Stats Are Important

10 Reasons Why Social Media Stats Are Important

According to HubSpot, “Over 40% of the world’s population is on social media.” That’s a big number. Here are 10 reasons why social media stats are important for any brand. Demographics (the who for your target market) Where (determining what platforms, you should be using) How often (posting frequency) Business activity (how effective are your […]

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frustrated-532x2661-1 Help! My Site’s Not Ranking for Any Keywords

Help! My Site’s Not Ranking for Any Keywords

If I had a dollar for every time I heard this… I conduct about 5-7 website audits per year. They are time consuming and detailed oriented. But, oh, they are very interesting to analyze. What are some ways you can overcome this? Create a content theme calendar so each month you post content on the […]

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2021-532x266-1 8 Social Media Trends for 2021

8 Social Media Trends for 2021

As one year ends and another begins, I’ve been thinking about what’s next in social media. Based on what I’ve been reading and things my client have been asking me for, I’ve put together this short list. Let me know if you need help with your social media efforts in 2021. AI Marketing and Conversion […]

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frustrated-532x266-1 Facebook Troubles – Adding an Admin

Facebook Troubles – Adding an Admin

Have you ever had trouble adding a new admin to your company page? You’ve tried everything — asking the person to “like” the page; searching for their name in a list of those who liked the page; and even going so far as asking them for their email address. All to no avail.  I recently […]

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