If you are leveraging, or considering adding, a social media effort to your company’s marketing efforts, this blog is for you. Here are 10 questions business owners often ask me before they start using social media to promote their business online. Q1. How can I best use social media to reach my target audience? Identify […]
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Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms,
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If you have been living under a rock or have disconnected your mobile device, you may not have heard the buzz about artificial intelligence, particularly the news around ChatGPT, and its impact on business and writing. Below are: Ways it’s making an impact; How it’s used; Its pitfalls and benefits, and; What I found by
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Alexandre Rizos, (@alexandrerizos) communications director at AXA XL, recently asked his Twitter followers for advice before training senior execs on how to use social media. The community delivered these top 10 tips. Top 10 Tips Analyzing the competition and using content example from other leaders as best practices. @I_Am_GKennedy Do a competitive analysis other C-level
Success in Social Media: A Cheat Sheet for Senior Execs Read More »
If you’re writing your company’s social media guidelines, first – good for you! Second, remember to add some cyber security tips to help employees avoid hacks and threats. Social Media Hacking Stats If these stats do not scare you into including some safety tips in your social media guidelines, I don’t know what will. Cyber
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