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The B2B Marketer’s Guide to AI: Strategies, Tactics, and Tools for Success

The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success” (available in Kindle and Paperback) This book gives readers a comprehensive understanding of how Artificial Intelligence (AI) is transforming the world of B2B / accounting marketing. With this information, readers can take control of their marketing strategies, understand client needs, anticipate demands, and stay ahead of the competition.

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SEO for CPAs: The Accountant’s Handbook

SEO for CPAs: The Accountant’s Handbook” this book was written with basic- and advanced SEO techniques any size firm can begin using immediately. You’ll get SEO techniques you can begin putting into place today to gain search rankings tomorrow.

Why Every Accountant Needs This Handbook
As your tax & accounting business grows, and your website plays a larger role in bringing in new business, and search engine optimization (SEO) becomes more critical every day.

SEO is among the best ways to stand out from your competition. Most Internet users won’t look past the first page of search results, so if you don’t rank highly, your website and your firm could be overlooked by potential clients.

Knowing your client’s persona is key when implementing SEO techniques. You don’t want to choose the wrong keywords. Or, if your site is poorly designed, you may find leads from industries or segments that are a waste of time.

SEO gives small firms and independent practitioners the ability to compete with bigger firms.

The best thing is: There’s no budget involved. Just a time and energy.

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The Accountant’s Social Media Handbook

The Accountant’s Social Media Handbook” is jam-packed with over 200 pages of content, activities, case studies, and more to help accountants build their online marketing plans and social media programs. Available from CPA Trendlines, this book is a must-have for forward-thinking CPAs.

This comprehensive, step-by-step, practice-tested toolkit for attracting new clients, delivering amazing service, and recruiting and retaining the best talent.

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SEO Secrets, Myths, and Truths to Being Found Online

SEO Secrets, Myths, and Truths to Being Found Online” is found on Amazon. SEO is one of the best and most trusted ways to be found online. The goal of this primer is to provide you with the tools you can use to increase search recognition for your brand, including gaining insight into being found online; hearing the truths and forgetting the myths about SEO; conducting research to find the right keywords for your business; and implementing the keywords once you find them.

In addition, you’ll read about other SEO tips, tricks, and techniques you can begin putting in place today to gain search rankings tomorrow.

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