Spring is here! Now’s the time to freshen up your marketing efforts for the second half of the year. Tolstoy said it best, “Spring is the time of plans and projects.” Here are seven marketing tips to help you freshen up your plans for spring and help you to build the projects to keep efforts […]
7 Spring Cleaning Marketing Tips To Refresh Your Efforts Read More »
In early April 2024, you may have received an email from Google Analytics announcing the cessation of data storage for your Universal Analytics (UA) account. You might have scratched your head and wondered what the techno-mumbo-jumbo was telling you. Here’s a summary and action items you’ll need. When is it effective? According to the memo,
Don’t Wait: Archive Your Google Universal Analytics Data Today Read More »
Maintaining a blog is crucial for B2B companies aiming to establish their brand, connect with customers, and drive leads. However, the path to creating a successful blog is fraught with potential missteps. Missteps and Solutions Here are the top five blogging mistakes B2B companies make, along with strategies to navigate these challenges effectively. Lack of
The Top 5 Blogging Mistakes B2B Companies Make and How to Avoid Them Read More »
If your accounting firm is using Instagram in its social media mix, these two hacks could be a game changer. What are Instagram pinned posts and reels? You can choose up to three posts or reels to “pin” (or feature) at the top of your firm’s Instagram profile. They appear there until you remove the
2 Instagram Hacks You Wish You Knew Sooner Read More »
It refers to any ad that probably shouldn’t work but does, by highlighting its intentionally lower quality or causing confusion. Why do they stand out? The ads abandon some basic design and advertising principles in exchange for gaining attention. What are their features? Why does it work? Is it right for every brand? They are
What is weirdvertising? Read More »
