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weirdvertising-1024x536 What is weirdvertising?

What is weirdvertising?

It refers to any ad that probably shouldn’t work but does, by highlighting its intentionally lower quality or causing confusion. Why do they stand out? The ads abandon some basic design and advertising principles in exchange for gaining attention. What are their features? Why does it work? Is it right for every brand? They are […]

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ga4-data-retention-1024x536 How to Increase Google Analytics Data Retention Controls Beyond 14 Months

How to Increase Google Analytics Data Retention Controls Beyond 14 Months

When Google launched GA4 in 2023, one show-stopping feature was data deprecation. Gak! You might have scrambled to save data from your Universal Analytics account or simply followed the best practice guidance of setting your user and event data retention to 14 months—one of the defaults. But now you’re finding you need additional historical data

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crack-the-code-ppc-success-1024x536 Crack the Code of Paid Search Success: AI Tricks for Unbeatable Ad Campaigns

Crack the Code of Paid Search Success: AI Tricks for Unbeatable Ad Campaigns

Are you ready to take your digital advertising pay-per-click (PPC) game to the next level? Of course you are! Save the budget, increase target-market leads, and make your competition jealous with unique and catchy AI-generated calls-to-action. Mastering the art of paid search advertising is essential to stand out and drive impactful results. Here is your

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