Recently I read a Search Engine Journal article about using AI tools to help you simplify the data analysis process of pay-per-click (PPC) campaigns and to identify PPC ad fatigue. Of particular interest is, “By processing raw performance data from your campaigns, these AI tools can quickly analyze the data and provide insight into not […]
Do Your Campaigns Have PPC Ad Fatigue? Find Out Using This AI Prompt Read More »
In marketing, getting your audience’s attention is the biggest hurdle. This is where “pattern interrupt” comes into play—a powerful technique used by copywriters to: What is a pattern interrupt? Pattern interrupt is any unexpected change in tone, format, or language that causes a mental pause. When people scroll through content, they develop habitual reading patterns,
Warning: Your Marketing Copy Might Be Forgettable—Try This Technique Instead Read More »
BOOKKEEPING CATCH-UP AND CLEAN-UP SERVICES EMAIL TEMPLATE #1 Subject: The Busy Season is Here – Let’s Get Your Books in Order Hi [First Name], With the busiest season for bookkeepers and accountants starting this month, now is the time to consult with me if you’re behind or need to clean up your books. We want
25 Sales Email and SMS Templates for Bookkeeping, CFO, and Tax Services Read More »
The holidays are coming. You know what that means—Black Friday and Cyber Monday deals. But, what can a B2B company do to get in on the frenzy? If meeting your revenue goals is on your mind, try a promotion that encourages larger-than-normal purchases in order to obtain the reward. Here’s an example. If you bundle
7 B2B Black Friday and Cyber Monday Promo Ideas Read More »
Email open rates have long been a key measure of engagement, but the rise of bots is complicating things. Bots, designed to interact with emails for security reasons, can inflate open rates, distorting campaign data and providing a false picture of success. Mailchimp warns that “spam filters can cause your open rates to be too
Combat Bots Skewing Your Email Open Rates Read More »
