It’s that time of year again when you start implementing your marketing strategies for the New Year. What’s that? You haven’t begun! Well, here are 22 simple tips to help get your social media and digital marketing off the ground in the new year.
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Simple Marketing Tips
- Update your website copyright.
- Trademark your business name and unique products if you haven’t already.
- Change your social media cover images with a fresh, new idea.
- Create a content theme calendar to help you stay focused throughout the year.
- Research unique and interesting quotes, stats, and filler content to help fill your monthly content calendar.
- Video and share quick tips and behind-the-scenes activities for your brand.
- Leverage online headline generators and AI tools to knock your email subject lines and blog titles out of the park.
- Consider AI tools to help you generate new blog content each month.
- Develop landing pages for lead generation and expanding your email list.
- Run an email or ad campaign in the evening to see how it compares to daily open and engagement rates.
- Review your product or service pages. Do they have a clear call to action? If not, refresh them.
- Consider and budget for a website refresh. It’s not as hard as it sounds.
- Update your local business listing (Google and Bing) with new content, products, and links.
- Review your website analytics for content trends, keywords, and location. Then run a campaign focused on that research.
- Write a case study about a client’s purchase or experience with your brand.
- Reconnect with email slackers each quarter.
- Prepare and launch holiday marketing campaigns throughout the year. Keep your ideas simple and easy to develop.
- Incorporate an office mascot into your campaigns and share their “adventures” on social media, e.g., Penheel’s Chief Furry Officer (CFO) Bailey.
- Record (video or audio-only) answers to common client questions. Then share answers on your Google Business Profile and/or social media (Tip: It’s great for SEO!).
- Post polls on your social media account(s) to gain more insight into your followers’ pain points, likes, and trends.
- Try open-ended questions on social media for some fun and to find out more about your followers. Tip: AI is great for generating these.
- Ask staff members why they love being part of your team. You can share responses as quotes, videos, or images.
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