Listicle-5-Step-Process-532x266-1 Blow Up Your Content Reach With This 5-Step Process

Blow Up Your Content Reach With This 5-Step Process

I just created a checklist blog article for my website, now what? I love that you’ve created a checklist as a piece of content. Good for you. But now what can or should you do with it? Here are five things you can do to maximize the checklist’s potential reach and engagement. (pssst…I’m going to […]

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marketing-campaign-532x266-1 The Only 5-Step Marketing Campaign Development Process You Need

The Only 5-Step Marketing Campaign Development Process You Need

You’ve read so many eBooks, blogs, and success stories about creating a marketing campaign that you know there must to be a better way. There is! Here is a simple, five-step marketing campaign process you can use over and over to prepare and launch a great campaign. Develop content Write emails for scheduled drips Prepare […]

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byer-persona-532x266-1 3 Buyer Persona Hacks for Small Business Owners

3 Buyer Persona Hacks for Small Business Owners

Today I’m going to share with you three buyer persona hacks you can use to reach your target audience. (You can also view this as a video on our YouTube channel.) But, before I get to those killer tips, let’s step back for a second. The buyer persona – those we plan to market our […]

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crush-the-competition-532x266-1 Crush the Competition - 10 Keyword Planning Tools for SEO

Crush the Competition – 10 Keyword Planning Tools for SEO

I was teaching a corporate SEO course recently. One of the things we talked about was finding keywords to help them rank on search engines. There is some science to the keyword ranking game, but most importantly it’s where you place those keywords that has the most impact. Here are some tips I shared with […]

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SM-writing-tips-532x266-1 18 Social Media Writing Tricks You Wish You Knew Before

18 Social Media Writing Tricks You Wish You Knew Before

Here are 18 social media writing tips I share with my students each semester. They might come in handy for you as well. Be on and write for the right platform. Ask questions. Have a clear call to action. Diversify your content and your post writing style. Include relevant hashtags. Tag other people when you […]

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CRMs-for-Accounting-Firms Top 10 CRMs for Accounting Firms

Top 10 CRMs for Accounting Firms

A client of mine recently asked me about a CRM tool. What did I think was best for their firm? There are many factors to consider before choosing a CRM, including: Cloud vs. On-premise Define features and functionality you need Ensure the system integrates with other apps Request a demonstration, test drive, and free trial […]

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