SM-cyber-safety-532x266-1 10 Cyber Safety Social Media Guidelines

10 Cyber Safety Social Media Guidelines

If you’re writing your company’s social media guidelines, first – good for you! Second, remember to add some cyber security tips to help employees avoid hacks and threats. Social Media Hacking Stats If these stats do not scare you into including some safety tips in your social media guidelines, I don’t know what will. Cyber […]

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Why-SM-guidlines-532x266-1 Why are company social media guidelines important?

Why are company social media guidelines important?

When you consider that every employee has the potential to be a brand ambassador, providing them with some guidelines is a smart move. Without them, you could have staff creating their content, sharing unapproved copy, violating branding guidelines, and more. Sharing guidance is your company’s way of providing everyone on the team with the same […]

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Successful-SM-Posts-532x266-1 Tricks to Writing Successful Social Media Posts

Tricks to Writing Successful Social Media Posts

In the fall, I teach a social media writing course. It’s really a blast! Throughout the course the students work on writing  160-character or less social media posts, including hashtags. What are the tricks? Here are nine tricks I teach during the class. In addition to these, using active versus passive voice can shorted a […]

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Resolution-532x266-1 11 Digital Marketing Resolutions for the New Year

11 Digital Marketing Resolutions for the New Year

You cannot have a resolution, without “u.” It’s that time of year when goal setting and resolutions are on your mind. Here are 11 to consider for your company as the new year begins. Remember to tie them to your company’s goal to help make them even more impactful. Build buyer personas: Here are three […]

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22-Marketing-Tips-2022-532x266-1 22 Marketing Tips for Biz Owners

22 Marketing Tips for Biz Owners

For solopreneurs and small business owners, here are 22 simple tips to help get your social media and digital marketing off the ground in the new year. Download the complimentary infographic for easy reference.  Simple Marketing Tips Update your website copyright. Trademark your business name and unique products if you haven’t already. Change your social […]

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Accounting-Marketing-Tips-532x266-1 An Accounting Marketing Gold Mine for Busy Pros

An Accounting Marketing Gold Mine for Busy Pros

In 2022, CPA Practice Advisor printed ten marketing tips. Did you read those? If not, here are the headlines to help you decide what will work best for your firm. Coffee and a Chat With My CPA: Host a coffee meeting weekly or once a month. That’s right. All it takes is you, a camera […]

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