The holidays are coming. You know what that means—Black Friday and Cyber Monday deals.
But, what can a B2B company do to get in on the frenzy?
If meeting your revenue goals is on your mind, try a promotion that encourages larger-than-normal purchases in order to obtain the reward. Here’s an example. If you bundle services, consider creating a three-column promotion that let’s leads and clients choose services from column A and column B and then get something free.
Accounting Firm Example
Here are six additional ways to promote your services at these peak holiday shopping times.
- Present a limited-time promotion for a free consultation, webinar, or demo.
- Offer a free ebook, tip sheet, how to, quick tip, or software demo for your niche that are easy videos to create and share.
- Create an additional bonus, such as BOGO (buy one get one) promotion for a service you provide, such as request one graphic design project, get a second of equal value for free.
- If you’re already promoting something during this time, add #BlackFriday or #CyberMonday hashtags to the social media posts, and/or put the text (not hashtags) in ad copy or email subject lines.
- Promote gift cards or a credit toward services by offering gift cards or credits for future services as part of their holiday promotion. This can be an appealing option for businesses looking to allocate end-of-year budgets.
- Announce a Referral Incentive Program that encourages clients to refer new clients during the promotion period.
Your goals is to make your target market and/or clients feel like they are getting more than what they expect for their money.
Now that you have some ideas, what promotion(s) will you run?