I often work with clients to help them build effective hub-and-spoke model website content for search engine optimization (SEO). It’s not an easy undertaking, but you can overcome some the challenges with a simple pillar (or hub) page template (download it). Before You Begin To reduce fixing things later, begin by organizing your content into […]
A practical, step-by-step guide to mid-year marketing. Summer isn’t just for vacations—it’s a smart time for you to review, reset, and refresh your marketing efforts. It is your chance to fine-tune your brand and create a strategy that delivers results by fall. Step-by-Step Checklist This step-by-step checklist is designed specifically for those who want to
Your Summer Marketing Checklist: What Every Accounting Firm Should Be Doing Now Read More »
America’s Independence Day is right around the corner. If you haven’t begun preparing your social media posts and content for that day, here are some ideas to lighten the load. Encourage Activity: Get your team to sponsor or participate in a community parade or event. Take prep photos or video beforehand so you can share
Seasonal Marketing Ideas That Actually Work for CPAs When clients are in vacation mode, it’s tempting to put your firm’s marketing on hold. But here’s the thing, the competition is doing just that. Which means this is your chance to stand out. Summer marketing doesn’t have to be flashy—it just needs to be consistent, creative,
Actionable ideas to maintain visibility while competitors go quiet. Summer often brings a slowdown for accounting firms. Fewer emails, fewer client meetings, and—let’s be honest—a temptation to coast until fall. But smart firms know visibility in the off-season is a competitive advantage. This is the perfect time to focus on brand awareness, strengthen client relationships,
Beat the Summer Slump: Accounting Firm Marketing Strategies Read More »
