What are some case studies of good uses of AI in firms and companies?
If marketing is a struggle for you, AI can be your copilot. Here are some ways in which firms can apply AI to their marketing efforts.
- Content Development: Developing relevant blog headlines, email subject lines, newsletters, and downloadable content keeps clients and targets engaged with your brand.
- Online Advertising: It can create advertisements, including headlines, descriptions, and calls to action based on your website landing page copy or link.
- Social Media: Create social media posts that focus on engagement rather than sales. Also, some AI-powered tools can analyze social media performance metrics and respond to comments or messages.
- Data Analysis: Compare year-over-year marketing data with AI database tools. Load the file into a tool and ask it to assess the data and identify its trends.
- Competitive Analysis: Develop a competitor gap analysis. Then create information to fill it and expand your target market. AI tools can also monitor competitors’ activities, including marketing campaigns and client reviews, providing valuable insights to refine your firm’s marketing strategies.
- Search Engine Optimization: AI tools can identify priority keywords for a topic in which you want to rank. Once identified, apply those terms to your website, email, social media, website images, videos, etc. They can also analyze competitor strategies and monitor changes in search algorithms.
- Customer Segmentation: By analyzing client data, AI can segment customers into different groups based on specific criteria, allowing for more targeted and effective marketing strategies.
- Predictive Analytics: AI can predict future trends and client needs by analyzing historical data, helping firms stay ahead of market changes and client demands.
Incorporating AI tools into an accounting firm’s marketing initiatives can significantly enhance efficiency and strategic decision-making, ultimately driving better client engagement and business growth.
Want more tips?
Read this article from NJCPA, including tips from Alex Volpi, technology advisory practice leader at Wiss, and Karolis Matulis, CPA, CITP, CVA, a manager at WilkinGuttenplan and the leader of the NJCPA Emerging Technologies Interest Group.