What can a B2B company do on Valentine’s Day that is just a little unexpected? Share some love of course. Even B2B companies can create a promotion their clients can appreciate.
Here are five simple and easy suggestions.
| 1. | Send a simple email or video email greeting to your clients with a short message. Below are some sample scripts. Tip: Some email platforms, like Constant Contact and MailChimp have animated emails you could also use. |
| 2. | Designate February as Customer Appreciation Month. It’s time to get cracking with social media posts, animated gifs, testimonials, pet photos, company culture videos, and customer-service messages. Be sure to use hashtags that tie back to your brand. |
| 3. | Offer promotional products to your clients with fun slogans like, We [heart] our CPA!, Be Audit You Can Be, #1 Best Client, You’re the Best, etc. |
| 4. | Don’t forget the employees. Show them how much you appreciate them by hosting a Valentine’s Day luncheon or sending everyone in the office a thank you note for their hard work. |
| 5. | Call your clients. Let them know you wanted to say how much you appreciated their relationship with your company and that you wish them a Happy Valentine’s Day. |
Email and Video Sample Messages
Subject: We’re better together.
Preview: Happy Valentine’s Day
Email / Video Script: We love that you are part of our business family and just wanted to send along a Valentine’s Day gift to you.
In honor of this lovefest, we’re offering you 10% off your next service if you refer a new client to us. If interested, complete this form [link] and use Promo Code Love.
Happy Valentine’s Day from all of us at [Company Name].
Subject: Still Searching for the Perfect Partner?
Preview: Hear What Our Clients Love About Working With Us
Email / Video Script: We know how hard it is to find the right, long-term business partner. That’s why this Valentine’s Day we wanted to share some of what our customers had to say about working with us.
[Insert 1-3 testimonials.]
If you’re searching for a long-term business partner that does more than just your bookkeeping, give us a call.
Happy Valentine’s Day from all of us at [Company Name].
Subject: Looking For An Unusual Valentine’s Day Gift?
Preview: Estate Planning With Your Loved One
Email / Video Script: Estate planning may not be as romantic as flowers or dinner, but it’s a sure way to show someone how much you love them.
Don’t leave the ones you love without a plan. Give us a call for wills, trusts, estate planning, and more
Happy Valentine’s Day from all of us at [Company Name].
Subject: Sharing the Love This Valentine’s Day
Preview: Help Us Make A Difference In Our Community
Email / Video Script: This Valentine’s Day our team would like to ask you to join us as we celebrate our community by making a donation to [insert charity name]. We are offering a donation match for every donation we receive up to [insert dollar amount].
We, along with some very special guests, will present this gift on Valentine’s Day.
Please help us show some love for our community by posting a tax-deductible donation here [link].
Thank you and Happy Valentine’s Day from all of us at [Company Name].
Will you go above and beyond this Valentine’s Day and offer someone an unexpected message designed to make them smile?
Need help creating one of these campaigns, give us a call.