I often work with clients to help them build effective hub-and-spoke model website content for search engine optimization (SEO). It’s not an easy undertaking, but you can overcome some the challenges with a simple pillar (or hub) page template (download it).
Before You Begin
To reduce fixing things later, begin by organizing your content into hubs. And, if you have outdated content, clean that up first.
Then, conduct keyword research to identify the keyword phrases for which you want to rank.
What are hub or pillar pages?
Hub or pillar pages are main topical areas, such as service or industry website pages. View the following example.
What are spoke pages?
Spoke pages can be any form of content that supports the main or hub/pillar topic. They can consist of blogs, ebooks, webinar replay links, podcast or video links, checklists, whitepapers, infographics, research, and more.
The spoke content is a subset of the main topic (or hub/pillar). WordStream outlines this nicely in this graphic. As you can see the content interlinks to other pieces of content and then to the hub, or pillar page.
Tip: An easy way to interconnect content is to link it within the post’s copy (like I’ve been doing here), or at the end of the content include a “You Might Also Like” section with a bulleted list of related topics.
Example
Here is an example using the service area “assurance” as the hub or pillar and supporting content (spokes).
In this example, I display the keyword phrase for the topic. Then I’d conduct research on my site to find content that is related to that phrase. After that, link the content (spokes) to the hub (pillar) as shown in the Template below.
Hub and Spoke Pillar Page Template
Here’s an SEO-optimized Hub Page (Pillar Page) template using the Hub and Spoke model for your firm’s Tax Services content. This structure will help organize key tax-related topics and boost search visibility through internal linking, improved UX, and keyword-focused content.
Download the PDF template to keep handy.
Hub Page Template: Tax Services (Hub or Pillar Page). This is for the website page code, it does not appear on the page.
URL: /services/tax
Title (SEO-optimized): Comprehensive Tax Services for Businesses and Individuals | [firm name]
Meta Description:
Explore [firm’s name] full range of tax services—from credits and incentives to fringe benefits, energy credits, and tax law updates. Your trusted partner in smart tax strategy.
Page Structure and Copy Template
Hero Section
Headline:
Tax Services That Go Beyond Filing—We Help You Plan, Save, and Stay Compliant
Body:
[firm’s name] tax professionals deliver strategic insights to help businesses and individuals navigate complex tax laws, maximize savings, and plan for the future.
CTA Button:
[Let’s Talk Tax Strategy] → (link to contact page or form)
Section 1: What We Offer (you don’t need to use this text, use the heading below instead)
H2: Strategic Tax Services for Growth-Minded Clients
Paragraph:
At [firm name], we offer a wide array of tax services designed to do more than meet compliance requirements—we help you make smarter decisions today for better outcomes tomorrow. Whether you’re a business looking to capture tax credits or an individual preparing for new legislation, our CPAs are here to guide you.
Section 2: Explore Our Specialized Tax Areas (Internal Spoke Links) (you don’t need to use this text, use the heading below instead) Use this section to link to each spoke page with brief keyword-rich summaries.
H2: Dive Deeper into Key Tax Topics
Tax Credits and Incentives [link]
Unlock potential savings with credits and incentives designed for your industry. From R&D to job creation, our team helps you identify what you qualify for and how to claim it.
Employee Retention Credits (ERC) [link]
Stay updated on ERC rules and the IRS Voluntary Disclosure Program. We help businesses avoid penalties and recover eligible funds tied to pandemic-era relief.
Taxable Fringe Benefits [link]
Understand your obligations around fringe benefits like bonuses, transportation stipends, and wellness programs. Our team ensures accurate reporting and compliance.
Energy Tax Credits [link]
From solar investments to EV infrastructure, discover how to reduce your tax liability while going green. [firm name] helps you navigate federal and state energy credits.
Tax Legislation Insights [link]
Tax law is always changing. Learn how proposed and recent tax legislation—including election-year policies—could impact your business and personal finances.
Section 3: Why Work with [firm name]? (you don’t need to use this text, use the heading below instead)
H2: Trusted Advisors. Tailored Tax Planning.
Bullets (Icon style):
- Deep industry knowledge across multiple sectors
- Personalized tax strategies based on your goals
- Proactive updates on legislative and IRS changes
- Experienced team of CPAs and tax consultants
CTA:
[Schedule a Consultation] → (link to contact or scheduling tool)
Section 4: Insights & Resources (you don’t need to use this text, use the heading below instead)
H2: Latest Tax News from [firm name]
Embed or link to blog feed filtered for tax-related articles (optional: include top 3 articles with teaser text and dates)
Section 5: Ready to Talk Strategy? (you don’t need to use this text, use the heading below instead)
H2: Let’s Make Your Tax Plan Work Harder for You
Short paragraph:
Whether you’re preparing for a transaction, applying for incentives, or planning for next year, [firm name] is here to help. Connect with our team to start the conversation.
CTA Button:
[Contact Our Tax Team] → (link to contact page)
Technical SEO Tips for the Page
- Primary keyword focus: Tax Services [firm name]
- Secondary keywords: tax planning, tax credits, employee retention credit, energy tax incentives, tax compliance, IRS updates
- Internal linking: Each spoke should link back to the hub and to each other where relevant
- Schema Markup: Use Service, Organization, and FAQ Page structured data
- URL structure: Maintain clean URL hierarchy for spoke pages, e.g., /services/tax/energy-credits-guide
Take Your Hub-and-Spoke Model to the Next Level
Need help with your website content structure to boost your SEO success? Reach out to Penheel Marketing for assistance.