No matter how much your marketing budget is, analyzing its return on investment (ROI) is important. You want to make sure what you’ve spent not only was returned, but that you also met your marketing goal.
In this booklet I’ll share a variety of formulas and examples you can use to determine ROI. Plus tips on how to turn a poor- or low-performing campaign into a high-performing effort.
8 KPIs That Keep CMOs Up at Night
- Sales revenue from inbound marketing
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer lifetime value
- Customer retention rate
- Lead-to-customer ratio (sales closing ratio)
- Form conversion rate
- Marketing ROI
How to Read the Data
How to Track Website and Social Media Content
ROI Activity Worksheet