Your brand is the first impression that potential customers have with your company, and you know what they say about first impressions…
you only get one.
Your brand encompasses your brand style guide, tone in your website copy and on social media, your color palette and logo, and the aesthetic of your website.
Not only does your brand include visual elements, but it portrays your company’s mission and values.
What’s Inside:
- 9-Step Brand Development Strategy
- Business Strategy
- Target Audience
- Buyer Persona
- Brand Components
- Brand Purpose Activity
- Brand Value Activity
- Brand Vision Activity
- Brand Mission Activity
- Brand Personality
- Brand Voice
- Brand Differentiator
- Brand Competitor Activity
- Brand Experience Activity
- 5 Actions Great Brands Take
- Name, Logo, Tagline
- Fonts
- Color
- Style Guide
- Copyright
- Trademark
- Branding Mistakes
- Resources