When it comes to overcoming a crisis, it’s all in planning beforehand.
What are the chances your company is going to have to deal with a marketing or social media crisis? Hopefully, slim to none. But that doesn’t mean you shouldn’t plan for it.
In this booklet, I’ll display a matrix to help you determine if the issue is a problem or a crisis. Then, walk you through the pre-crisis planning steps.
- Before the Crisis
- Risk Assessment
- Craft a Communication Plan
- When things go wrong.
- Social Media Policy
- How to Educate Staff