Speaking Engagements Archive | Penheel Marketing

Here is a list of older speaking engagements Becky Livingston has lead.

2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012

2022

December 14: CPA Practice Advisor “Ensuring Success” conference.
December: Writing for Social Media (WCC)
November: Digital Marketing (BCC), Optimizing Social Media Profiles (WCC)
October: Introduction to Google Suite (BCC), Social Media Content Strategy (WCC)
September: Design Your Brand (WCC), Introduction to Social Media Networks (WCC)
June 24: Entigrity Online Accounting Industry Roundtable (ON-AIR) Global
Apr. 25 – June 22: (M/W) BCC Social Media Certificate program
Jan. 20 – May 5: (Th) Social Media Certificate Program, Westchester Community College
March 22: Dasmen Residential – Advanced SEO
Jan. 7 and Jan. 10: BCC: Introduction to Google Suite

2021

Nov. 6 – 20: (Sat only) BCC: Introduction to Digital Marketing
Sept. 23: Google Ad Success Tips for Accountants Webinar hosted by CPA Trendlines
Sep. 16 – Dec. 23 (Th): WCC Social Media Certificate
Aug. 18: Crisis Communication Planning
July 22: Personal Summit “How to Notice Shifts in the Market Before They Happen“
July 20 & 22: BCC: Introduction to Google Suite
May 18 & 20: BCC: Introduction to Google Suite
Apr. 26 – June 23: BCC Social Media Certificate program
Apr. 8: FREE SCORE Webinar: “3 Marketing Priorities for Small Business Owners” this April 8, at 10 a.m. EDT.
Mar. 19: Boomer Consulting CMO Director’s Virtual Conference: “Revolutionize your Firm’s Marketing Efforts with Tech”
Feb. 22 & 24: Bergen Community College: Introduction to Google Suite
Feb. 10: Gwynedd Mercy University Social Media Risk Management Review
Jan. 28: Flash Briefing with CPA Trendlines: Google AdWords
Jan. 21 – May 6: (Th) Social Media Certificate Program, Westchester Community College

2020

Dec. 15: Co-presenting with Erica Martell “How Marketers Can Get Their Groove Back”
Dec. 12 & 14: Bergen Community College: Introduction to Google Suite
Nov. 20: Westchester Community College Presentation Skills Workshop for the Board
Nov. 13: Women|Future Conference moderating the Growth Through Social Media panel
Sept. 17: Free Webinar: How to Grow Sales & Profits With SEO
Sept. 17 – Dec. 17: Social Media Certificate Program, Westchester Community College
Sept. 21 – Dec. 14 (M/W) Certificate in Social Media. Bergen Community College
Sept. 15: How Instagram or Twitter Can Boost Your Business. Westchester Community College.
July 8 – Client personalized social media training for sales team.
Apr. 23 and Apr. 30 (Weds) Google Analytics Basics – The Secrets Behind What Your Website’s Telling You. BCC Corporate & Public Sector Training Workshop

2019

Nov. 9 – 23 (Sat.): “How to Create Effective Google Ad Campaign” at Westchester Community College – Peekskill.
Oct. 5 – Nov. 2 (Sat.): “Marketing with Social Media” at Westchester Community College – Peekskill.
Sept. 30 – Dec. 16 (Mon. & Wed.): Social Media Certificate program at Bergen Community College.
Sept. 14-28 (Sat.): “Google Analytics for Basic to Intermediate Learners” at Westchester Community College – Peekskill.
Sept. 10 – Dec. 3 (Tues.): User Experience Fundamentals at Westchester Community College – Peekskill.
July 15, 22, and 29 (Mon.): “How to Create an Effective Google Ad Campaign” at Westchester Community College – Peekskill.
July 9 – 30 (Tues.): “Social Media for Business” at Westchester Community College – Peekskill.
June 24, 7/1, 7/8 (Mon.): “Google Analytics for Basic to Intermediate Learners” at Westchester Community College – Peekskill.
June 19: User Experience marketing session Marketing and Mindful Entrepreneurship at Westchester Community College – Peekskill.
June 18: User Experience marketing session Multi-platform Marketing at Westchester Community College – Peekskill.
June 17: User Experience marketing session Website Optimization at Westchester Community College – Peekskill
June 11: AAM Summit at ENGAGE. Topic, “Rise of the AI Marketing Machine – Driving Growth in Accounting Firms.” In this 50-minute session, attendees will begin to define their strategic approach to using AI for essential firm-growth goals.
June 1-2: WordCamp Montclair. Topic – How To: Event Tracking WPFlow Plugin. Get your tickets!
May 4: User Experience marketing sessions, including Multi-platform Marketing and Mindful Entrepreneurship at Westchester Community College – Peekskill.
Apr. 27: User Experience marketing session Website Optimization at Westchester Community College – Peekskill.
Mar. 25 – June 3, Social Media Certificate Program, Bergen Community College of Continuing Education – Paramus.
Mar. 13: SCORE Northeast NJ “SEO Tips and Tricks to Getting Found Online”. Download this supporting eBook for the tips.
Jan. 19, 26, and Feb. 2: “Google Analytics for Basic to Intermediate Learners” at Westchester Community College – Peekskill.

2018

December 6: Accountants Club of America, NYC. Panel discussion member about social media and marketing for accounting firm success.
November 10: User Experience marketing sessions, including Multi-platform Marketing and Mindful Entrepreneurship at Westchester Community College.
November 3: User Experience marketing session Website Optimization at Westchester Community College.
September 24 – December 12: Bergen Community College Social Media Certificate program with 54 credit hours.
September 20: SCORE Northeast NJ “Email is Still Your Ace in the Hole“: A two-hour workshop for small business owners looking to increase email marketing returns and open rates.
September 15, 22, and 29: “Google Analytics for Basic to Intermediate Learners” at Westchester Community College.
August 7-9: Unleashing the Power of Women – To Create Our Seats at The Table. Presenting “Accessorizing Your Brand” is about branding you and your business to increase your role at the table and for new business’ brand awareness. Tickets are available at the link.
July 12: Accounting & Finance Show New York 2018, presenting the “SEO Six-Pack for CPAs.”
July 10 – 12: Westchester Community College – User Experience marketing sessions, including Website Optimization, Multi-platform Marketing, and Mindful Entrepreneurship.
March 10: Westchester Community College – User Experience marketing session Website Optimization.
February 17: Westchester Community College – User Experience marketing sessions, including Multi-platform Marketing and Mindful Entrepreneurship.
January 24: SCORE Northeast NJ “SEO Tips and Tricks to Getting Found Online”. Download this supporting eBook for the tips.

2017

December 11: Facebook for Business, a two-hour workshop with activity guide for The Centre at Park Avenue.
September 7: SCORE Northeast NJ “Email is Still Your Ace in the Hole” – a two-hour workshop for small business owners looking to increase email marketing returns and open rates.
July 5 – 7: Westchester Community College – User Experience marketing sessions, including Website Optimization, Multi-platform Marketing, and Mindful Entrepreneurship.
June 14: “SEO Campfire” at the AAM Summit taking place in Las Vegas. This one-hour presentation will highlight how you can implement an SEO strategy at your CPA firm.
April 15: “Mindful Entrepreneurship” at Westchester Community College.
April 15: “Multi-platform Marketing” at Westchester Community College.
April 11: AAM Webinar “7 Sponsored Ad Tactics That Can Help Your Firm Grow.” Register on the AAM Website.
March 27 – June 6: Bergen Community College: Social Media Certificate program.
March 25: SCORE Northeast NJ: “Implementing Social Media in your Business” presentation in the How To Start A Business half-day workshop program.
March 4: “Website Optimization, AdWords, and Analytics” at Westchester Community College.
February 22: “7 Things About SEO Your Boss Wants You To Know” presented to the Pace University graduate class of Website programming.

2016 Events

November 23: “Tracking Marketing Success with Analytics” hosted by SCORE Northeast NJ. This two-hour breakfast workshop is meant for small business owners seeking tips on how to measure social media and digital marketing efforts for their business.
November 17: “Increase Your Online Visibility Within Days!” hosted by SCORE Northeast NJ. In this one-and-a-half hour speed round, I’ll share tips you can use immediate to help people to find your business via search.
November 5: Westchester Community College “Mindful Entrepreneurship” a three-hour course focusing on the “Mindfulness” movement specifically targeted to business people / practitioners/independent sole practitioners. Time out for breathing, meditation, taking a break to be strategic about decision making, trying to be present.
November 5: Westchester Community College “Multiplatform Marketing” is a three-hour course focusing on an overview of interactive advertising and social media marketing across multiple platforms and surfaces of display including mobile. Brand identity will also be included. Writing for the Internet will be a focus of this course.
September 26 – December 14: Bergen Community College Social Media Certificate program.
September 17: Westchester Community College “Website Optimization.” Learn how to enhance website copy, navigation, and design to improve successful website conversions and how to test different website versions to attract and retain visitors.
September 13: A two-hour workshop titled “How to Become the MacGyver of Social Media for Business” presented at The Centre at Park Avenue. I’ll share tips and activities business owners can leverage for their business and organization.
August 24: “SEO Secrets, Myths, and Truths to Being Found Online” hosted by SCORE Northeast NJ. This two-hour workshop is meant for small business owners seeking tips on how to use search engine optimization for their business.
July 27: Email Marketing Workshop hosted by SCORE Northeast NJ. This three-hour program will talk about email marketing best practices, tips, and tricks to help small business owners use email as an effective marketing tool.
July 14: Westchester Community College “Website Optimization.” Learn how to enhance website copy, navigation, and design to improve successful website conversions and how to test different website versions to attract and retain visitors.
July 12: Westchester Community College “Mindful Entrepreneurship” a three-hour course focusing on the “Mindfulness” movement specifically targeted to business people / practitioners/independent sole practitioners. Time out for breathing, meditation, taking a break to be strategic about decision making, trying to be present.
July 7: Westchester Community College “Multiplatform Marketing” is a three-hour course focusing on an overview of interactive advertising and social media marketing across multiple platforms and surfaces of display including mobile. Brand identity will also be included. Writing for the Internet will be a focus of this course.
June 30: Mahwah Regional Chamber of Commerce Social Media Day. I will be presenting two breakout sessions, including Getting Found Online and Developing a Successful Content Marketing Strategy during a morning and afternoon session.
June 6: “Reputation Management” hosted by SCORE Northeast NJ. This two-hour workshop will help you to understand why monitoring your brand, and influencers within your company, are important; plus, how to do it.
June 3: “Marketing Symposium” hosted by the Englewood Community Chest. I will be speaking about website optimization for non-profits.
June 1: Wake Up to Social “Social Media Analytics,” a two-hour workshop hosted by Bergen Community College.
May 18: Wake Up to Social “Social Media Community Management,” a two-hour workshop hosted by Bergen Community College.
May 4: Wake Up to Social “Social Media Marketing Campaigns,” a two-hour workshop hosted by Bergen Community College.
April 23: Westchester Community College “Multiplatform Marketing” and “Mindful Entrepreneurship” are two, three-hour courses that make up a full day of marketing learning.
April 20: Wake Up to Social “Developing a Successful Content Marketing Strategy,” a two-hour workshop hosted by Bergen Community College.
April 20: “How to Achieve 1000+ LinkedIn Connections…And What To Do With Them,” hosted by SCORE Northeast NJ. In this two-hour workshop you will gain tips on how to connect, you’ll also get valuable information on what to do with the connections to help continue to increase your network.
April 19: “Speed Round: Getting Your Business Found Online,” hosted by SCORE Northeast NJ. In this one-and-a-half hour speed round, I’ll share tips you can use immediate to help people to find your business via search.
April 6: Wake Up to Social “Introduction to Social Media for Business,” a two-hour workshop hosted by Bergen Community College.
April 5: Westchester Community College “Constant Contact How To Make An Effective Email Message.” This one-hour workshop focuses on email marketing best practices, including how to achieve high open rates, list segmentation, send frequency, content layout, and report analytics.
March 29: Westchester Community College “Constant Contact Best Practices.” This one-hour workshop focuses on the theory behind building a creative and engaging email campaign.
March 5: Westchester Community College “Website Optimization.” Learn how to enhance website copy, navigation, and design to improve successful website conversions and how to test different website versions to attract and retain visitors.

2015 Events

October 3 and November 5: This three-hour course for Westchester Community College on Website Analytics to provide an overview of how website analytics works and how website managers can use it to analyze their web traffic.
October 1: A two-hour workshop for SCORE Northeast NJ “SEO Secrets, Myths, and Truths to Being Found Online”.
September – December. Teach the Social Media Certificate Program at Bergen Community College. View the Fall Catalog for the curriculum.
June 23: SCORE Northeast NJ “Leveraging Digital Marketing and Social Media In Your Business.” This 2.5-hour workshop focused on eMarketing efforts small business owners using social media could implement to increase branding, to generate leads, and to grow a follower base. Download the slides and handouts today.
May 20: Bergen Community College Women’s Institute “Leveraging Social Media for Networking”. This one-hour webinar features social media tips and tools to help increase your networking influence. Listen to the playback. Download the slides and activity book to follow along.
March 10: Panelist for the Women’s Venture Fund with a presentation called the “Social Media Metrics and Actions for Success.”
February 2: Two-hour presentation for PR and Marketing directors on “Mobile Strategies and Analytics in the Accounting Profession” for the Tennessee Society of CPAs; hosted at the AICPA.
February – May: Teach the Social Media Certificate Program at Bergen Community College. View the Spring Catalog (pages 17-18) for the curriculum.
January 17: One-hour workshop titled “The Effective Use of Social Media in a Start-Up” for SCORE Northeast NJ. Download the tips and tools.

2014 Events

December 9, 7-9 p.m. Maywood Public Library. SCORE Northeast NJ “Leveraging Digital Marketing & Social Media In Your Business”. This high-level, two-hour workshop provides attendees with information, templates, and hands-on activities on implementing digital marketing in their business.
November 17: New Jersey Governor’s Conference on Volunteerism and Service. 75-minute presentation on social media/employee engagement/philanthropy from the corporate point of view. Download the slides and additional resources.
October 21: This forty-minute presentation for the Bergen County Professional Women’s Network speaker “Social Media Tips for Small Business Owners,” offers tips and tools on how to use social media successfully in your business without spending a ton of time.
October 9: Bergen Community College Faculty and Staff course “Using Pinterest in the Classroom.” A ninety-minute workshop to help instructors to learn more about the use of this platform for their courses.
September – December: Teaching the Social Media Certificate Program at Bergen Community College. View the Fall Catalog (pages 16-18) for the curriculum. See you this fall!
August 26: NetCom Learning Webinar “Solve The Mysteries of Google AdWords and Analytics.” Watch the webinar replay.
GaggleAmp Interview: 4 Tips for CPA Firms and Social Media Marketing. Download the interview transcript.
July – September: For one week each month, I will teach a four-day Google AdWords and Google Analytics course at NetCom Learning. Registration is open.
July 11: NetCom Learning “Solve The Mysteries of Google AdWords and Anlaytics”. July 11th 1 – 2 pm EST
July 9: Women’s Venture Fund panelist and workshop presenter for the “Working with Consultants – Identifying Short- and Long-Term Goals”
June 19: Two-hour workshop titled “Digital Marketing for Non-Profits,” hosted by Community Chest of Englewood.
June 14: One-hour workshop titled “The Effective Use of Social Media in a Start-Up” for SCORE Northeast NJ. Download the tips and tools.
May 9: Eight-hour workshop on Google Analytics for NetCom Learning.
February 27: One-hour presentation “The Story Analytics Are Telling You” for the Association for Accounting Marketing NYC Chapter at WithumSmith+Brown
February – April: Teaching a six-part Social Media Certificate program for Bergen Community College. Registration is open throughout the series if you’d like to take one or more of the sessions. Learn more by viewing the Bergen Community College Continuing Education Spring Program. (page 12).
February 20: Pace University. Guest lecturer for a one-hour presentation on search engine optimization (SEO) for students. Download the slides.
January 7: New Jersey CPA Bergen County Chapter Technology Seminar. January 7. Bergen Community College. Download the slides.

2013 Events

September 28: Quick Start to Personal Branding for Artists, Designers, and Job Seekers at Westchester Community College. Download the Fall Catalog. Register at www.SunyWCC.edu/Peeskskill or by calling 914-606-7300.
September – November: Teaching a six-part Social Media Certificate program for Bergen Community College. Registration Information
September 10: Bergen Community College September 10 Job Fair. “Using LinkedIn in Your Job Search.” Download the flyer. Download the slides.
September 10: PKF North America. “Quick Start to LinkedIn’s PPC Advertising Marketing” One-hour webinar on LinkedIn’s pay-per-click advertising marketing program for CPAs. Download the slides.
August 6: Coldwell Banker’s Real Estate Broker Ramsey Chapter meeting. I’ll be talking about how social media may be used for marketing in the real estate space.
July 12: First Friday CPA group. Social Media for CPA firms overview with high-level content on how CPAs can leverage social media in their firm’s marketing efforts. Many resources were shared.
June 25: Association for Accounting Marketing — Uncovering Social Media and SEO Opportunities to Maximize Your Firm’s Digital Reach (Webinar).
June 20: “Introduction to Social Media for Business” for The Professional Networking Group of Bergen County. This thirty-minute, fast-paced session will provide an overview of how you can leverage the power of social media for your business.
March 28: Westchester Community College Center for Digital Arts, Peekskill Extension. A three-hour workshop titled “Personal Branding for Artists, Designers, and Job Seekers”. Download the slide deck.
March 21: Pace University. Guest lecturer for a one-hour presentation on search engine optimization (SEO) for students. Download the slide deck.

2012 Events

November 16: Bergen Community College Job Fair. A one-hour “Career Networking Using Social Media” presentation focusing on how job candidates can leverage the power of social media to inject their job search. Handouts: Career Networking Using Social Media [PDF slides] and Social Media Checklist for Job Seekers [PDF]
October 5: NJ Governor’s Office on Volunteerism. This one-hour presentation on ”storytelling” from the corporate perspective, framed in terms of workplace volunteering, will identify ways in which companies may leverage the power of volunteering in their organizations. Several examples will be shared along with success metrics, and a high-level project plan. Materials: Building Support through Storytelling Deck_Sept12[PDF] Storytelling Checklist [PDF] 40 Hashtags for Social Good [PDF]
September 19: SUNY Geneseo Comn 349 Advanced Issues in Personal and Professional Communication: Emerging Topics – Guest Lecturer. A three-hour session, coaching students on their semester-long personal branding project.
September 12: Moore Stephens North America, Inc.A one-hour webinar, Social Media Recruiting for CPA Firms, for accounting recruiters, focuses on the use and benefits of social media when recruiting talent.
May 3: New Jersey Association of Healthcare Volunteer Resource Professionals A one-hour presentation, Using Social Media to Promote and Recruit Volunteers, demonstrated how social media was a powerful medium for non-profit organizations to communicate with staff, members, communities, and leaders from across their city, county, state, and region. Download the slides here (4.6 mg PDF file): “Using Social Media to Promote and Recruit Volunteers”. Download the Workbook here (PDF): “Using Social Media to Promote and Recruit Volunteers Workbook”
April 16: SUNY Geneseo Social Media Use in Public Relations. Two, one-hour sessions offered to students of the Public Relations courses. One session focused on the social media use in public relations and offered real-life examples of how a PR professionals leverage the power of social media to gain momentum in their efforts. The second presentation focused on case studies proven effective for PR professionals seeking to gain exposure to young people and adults.
April 13: Canisius College The Role Social Media Communications Play in Your Organization. This two-hour session demonstrated how today’s social media platforms are becoming more and more ingrained in today’s corporate and non-profit culture.
March 27: Bergen Community College Social Media for Your Business. Attendees learned about social media and how to leverage it in your business or organization.
March 7: Pace University Tech Talk: Power of Social Media in Politics. Facilitator

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.