Buyer Persona and the Keywords That Attract Them

What is buyer persona? According to this definition from HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.” Having a deep understanding of your buyer is crucial […]

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5 Ways to Overcome the Blogging Slump

You’re a business owner. Not a writer. Blogging for your company may not be a high priority; nor may it come naturally for you. However, you know having a blog on your website helps with marketing efforts and generating leads. Here are five tips to overcome the blogging slump, with examples focused on the accounting […]

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8 Keyword Phrase Placement Options to Increase SERP

Client question, “When I search for a phrase for my business, my results are on page three. How do I get my company to be on page one?” Answer: Keyword Usage When using keywords as part a marketing effort, choose only 1-3 terms that you want the business to be known for. The more keywords […]

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Easy-To-Implement Five-Step Email Drip Campaign Process

Clients have asked me, “What is an email drip campaign?” I respond, “Just what you probably think. It’s an automated email campaign sequence that drips information to leads and those who have engaged with your brand at some level. It is aligned with a business goal, tracked, and measured for success.” In many cases, it […]

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5 Fall Marketing Efforts for Winter Rewards

The winter months are just around the corner; but before you hibernate, consider these fall marketing efforts to heat up those cooler days. Update email lists with current client contact information to ensure winter season communications get through. Prepare a series of winter blog articles for quick posting during the winter months. Create one to […]

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5 SEO Secrets for Small Business Owners

We all know that being found on search engines is a great way to increase leads. However, do you know how to do it? Here are five SEO secrets you should know to help your company’s website rank on search engines. Site Submit. If your company’s website hasn’t been submitted to a search engine, you […]

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