3 Simple Things to Tweet Each Day

As you consider social media in your firm, take a look at Twitter. Do you need a plan? Many clients I work with want to join Twitter to have a presence. I often ask them if they have a plan on how to use it, their strategy, the measurement goals, etc. Rarely any of them […]

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Boost Content Engagement by Injecting Trivia and Quizzes

If your social media schedule is looking a little dull, just think how your followers feel? Consider injecting trivia questions and quizzes into your monthly schedule to help increase engagement and reignite your connection to fans. Here’s How Think about topics that resonate with your followers. You should know them pretty well by now. If […]

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Social Media Listening – Should you be doing it?

Your firm has venturing into the social media space. It’s sending Tweets, posting information on Facebook, and engaging on Pinterest. But, are you also listening to the conversations about your brand? How about listening for things going on in your clients’ industries? Posting content without listening is like pinning the tail on the donkey and […]

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10 Best Practices for a Lawful Social Media Policy

Now that more and more businesses are embracing social media in their businesses, let’s talk about social media policies. It’s not  only for the big businesses. Everyone who is using social media in their business should consider writing and sharing a social media policy. Let’s get started. What is a social media policy? Remember to […]

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Is Your Company Set Up For Social Media?

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Having an integrated marketing and communications plan helps to ensure all your marketing efforts are sprinkled throughout your marketing efforts, and align with your goals. Take five minutes to complete the checklist below to make sure you’ve covered all the initial basics […]

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Content_feature-image How One Piece of Content = 6 Social Media Posts

How One Piece of Content = 6 Social Media Posts

When creating an initial piece of online content, consider several different ways to post the information on social media. For example, if you wrote a blog post “3 Ways How To Make Charitable Contributions Count,” you could post that story in at least six different formats on social media. Rather than continuing to post the […]

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