If you want someone to do something on your website, use an effective call-to-action. Here’s a simple formula to create an effective one for your landing pages: Verb + Benefit + Urgency or Place Verb Verbs are action words and should be first because they make the point—immediately—turning a button turn into a demand. Verbs […]
This Simple Call-To-Action Formula Drives Clicks Read More »
In 2019, guess which marketing channel produced the most leads for B2B companies? Email! According to the Digital Marketing Community, “Email marketing is ranked as the top B2B digital marketers marketing channel that delivers the highest ROI at a rate of 49%.” Rounding out the top five are live events, search engine marketing, content marketing,
Streamline Your B2B Marketing Content for Lead Generation Read More »
This question recently came across my desk. Brent asked, “What about somebody that’s not very good on social media’s? I have a hard time just managing my Facebook account! LOL is there an easier more productive way? How affordable is it to have somebody do it for me?” when looking for social media advice from
What’s the easiest way for a small business to manage social media? Read More »
If you haven’t been paying attention to your social media cover images, you should. Here’s why. Data tell us that humans remember 20 percent of what they read, and 80 percent of what they see. Plus, our brains process visuals up to 60,000x faster than text! Cover photos can help to draw in leads, to
Social Media Cover Photos That Generate Leads Read More »
What are you waiting for? Busy season is just around the corner. Here are some fun topics for you and your staff that you can start stockpiling now. By getting staff input, your content is unique, even if another firm has a similar story. 9 Blog Topics for Busy season Here is a list to
9 Busy Season Accounting Blog Topics Read More »
