Blog Posts

Alexandre Rizos, (@alexandrerizos) communications director at AXA XL, recently asked his Twitter followers for advice before training senior execs on how to use social media. The community delivered these top 10 tips. Top 10 Tips Analyzing the competition and using content example from other leaders as best practices. @I_Am_GKennedy Do a competitive analysis other C-level […]

If your company’s social media engagement rates have changed dramatically in the past year, you are not alone. According to the 2022 Social Media Industry Benchmark Report from RivalIQ, “brands are seeing less organic engagement on the biggest social platforms, including Instagram, Facebook, and Twitter.” What does that mean for you? Take time to consider

If your company’s social media account has not been attacked by trolls, you are lucky. That does not mean it won’t happen. What you should be asking yourself is, “What can you do about it once it happens?” Make Use Of writes, “Trolling is internet slang for people who intentionally instigate conflict by posting hostile

If you’re writing your company’s social media guidelines, first – good for you! Second, remember to add some cyber security tips to help employees avoid hacks and threats. Social Media Hacking Stats If these stats do not scare you into including some safety tips in your social media guidelines, I don’t know what will. Cyber

When you consider that every employee has the potential to be a brand ambassador, providing them with some guidelines is a smart move. Without them, you could have staff creating their content, sharing unapproved copy, violating branding guidelines, and more. Sharing guidance is your company’s way of providing everyone on the team with the same