Did you hear? As of July 2022, the door slammed shut for the Google My Business app. If you prefer to manage your profile on a mobile device, you will do so on two different apps—Google Maps and Google Search. On a desktop your Google My Business profile tool’s name changed to Google Business Profile […]
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Google Analytics Gets an Update to GA4 – And You Should Too
If you haven’t heard, Google Analytics 4 (GA4) will launch in the summer of 2023. It’s a big change. So big, in fact, Universal Analytics (UA) will go away. Why should I worry about this now? Google says, “All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics […]
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9 Crisis Communication Planning and Tips
When it comes to a crisis, you don’t want to be making the recovery plan while it’s happening. That’s why crisis communication planning is so important. Planning and Tips Below are nine resources to help you create a crisis communication plan for your accounting firm or small business. Plan now while you can think about […]
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30-Day Accounting Blog Post Challenge
If you take on this blog challenge, you’ll thank me later. I promise. Not only will you create relevant blog content for your audience, you will also be able to break the content into pieces for video clips, social media posts, and more. Plus, you can create a pillar page on your site with all […]
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How to Write a Social Media Crisis Statement
Nobody wants to think a social media crisis can happen to them, but it can. Here’s how to craft a social media crisis statement to help you respond to the situation quicker. Include the following items: A factual headline. The date and time. The location of the incident. Basic details have been confirmed. Actions your […]
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4 Types of Social Media Crisis – Are you ready?
Planning for a social media crisis for your company isn’t a nice to have; it’s a must-have. If you don’t think so, consider these common situations below. Does any sound familiar? Whether you own a nonprofit, small business, or mid- to large-scale business, you have probably heard about one of these happening to someone just […]
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