In today’s competitive business landscape, establishing a strong and memorable brand is crucial. One powerful tool that can help you achieve this is a mood board. Whether you’re starting a new venture or rebranding an existing one, a thoughtfully curated mood board can serve as a visual compass, guiding your brand towards success. Examples If […]
The Power of Mood Boards: Elevating Your Brand’s Visual Identity Read More »
Starting a company, rebranding an existing one, or merging with another? A branding strategy is a marketing tactic designed to build reputation, brand loyalty, and brand awareness among customers, which in turn drives sales. In the modern marketplace, brands command a considerable amount of investment both in time and money. While some of them perform
4 Crucial Components for Every Brand Read More »
Want to stand out among the more than 500,000 LinkedIn members? Here are five actions you can take to help increase your search ranking factor on this business-focused, social media platform. Download and share the infographic (image file) or PDF for quick reference. Use Industry Keywords: In the “Professional Summary” portion of your profile, use
5 Ways to Stand Out On LinkedIn Read More »
How do you find the right hashtags for your brand and/or content? I get asked that question a lot in the social media and marketing courses I teach. Here are some tips and resources you can use to find the right hashtags to increase reach, grow your brand, and to generate leads. Research a hashtag
As a marketer, it’s important to not only understand your brand but to also know how that brand interacts with customers to build relationships. There are 12 brand identities, or archetypes, your business can assume. To make this a little more fun, let’s align those archetypes with “Game of Thrones” characters. Syrio Forel – The
Hold the Door – 12 GoT Characters and Their Brand Archetypes Read More »
