summer-marketing-shake-up Summer Marketing Tips Shake Up

Summer Marketing Tips Shake Up

Now is an ideal time to shake up your firm’s marketing strategies with these eight sizzling summer marketing tips to attract new clients and retain existing ones.

Marketing Tips

Here are eight marketing tips to help your accounting firm heat things up this summer.

1. Update Your Website

Your website is often the first point of contact between your firm and potential clients. Take time to refresh the content, update the design, and ensure that the user experience is smooth. Make sure your service offerings, team bios, and contact information are current. Remember to also archive outdated content (COVID and PPP Loans I’m looking at you!).

2. Revitalize Your Social Media

Social media platforms are dynamic, and what worked last year might not resonate this year. Review your social media strategy and consider updating your profile pictures, banners, and bio descriptions. Experiment with different types of content, such as videos, carousel images, and client testimonials, to see what engages your audience the most. Need some inspiration? Download this 30-day social media calendar.

3. Enhance Your Email Marketing

Email marketing is a powerful tool for keeping in touch with clients and prospects. Clean up your email list by removing unengaged subscribers and updating contact details. Segment your list to deliver more targeted and personalized messages. Also, refresh your email templates to ensure they are mobile-friendly and visually appealing. Want more email tips, how about these?

4. Leverage Client Testimonials

Client testimonials are incredibly effective at building trust and credibility. Spring is a great time to reach out to satisfied clients and ask for testimonials. Feature these on your website, social media, and in your marketing materials to attract potential clients.

5. Offer a Summer Promotion

Create a special promotion or discount for new or existing clients to encourage engagement. For instance, offer a discount on initial consultation fees or provide a free financial health check-up for returning clients. Promotions are also an excellent way to generate word-of-mouth referrals. Remember to use a “summer-themed” headline. Tip: AI tools can help you with that.

6. Sponsor and Attend Local Events

Local events can be a fantastic way to network and build brand visibility in your community. Look for community events, business expos, or seminars where your firm can sponsor or participate. These are opportunities to meet potential clients and establish your firm as a community supporter.

7. Refine Your SEO Strategy

Search engine optimization (SEO) is crucial for making your firm visible online. Update your website with relevant keywords that potential clients might use to find services like yours. Regularly publishing high-quality, relevant content can also boost your SEO efforts.

8. Refresh Buyer Personas

Reevaluate and update your buyer personas based on current market trends and recent interactions with clients. Incorporate new data from client feedback, industry developments, and changes in financial regulations to ensure your marketing strategies align with the actual needs and behaviors of your target audience. This exercise helps in tailoring content, messaging, and services more effectively, enhancing engagement and conversion rates. Download our easy-to-use Buyer Persona Activity Guide that uses ChatGPT prompts to help you create amazing personas.

Your summer marketing strategy can invigorate your firm and enhance its public perception. By updating your digital presence, engaging with the community, and ensuring your messaging is clear and consistent, you set the stage for growth and continued success. Remember, the goal is to make your firm visible, accessible, and appealing to both new and existing clients.

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