3 Simple Things to Tweet Each Day

As you consider social media in your firm, take a look at Twitter. Do you need a plan? Many clients I work with want to join Twitter to have a presence. I often ask them if they have a plan on how to use it, their strategy, the measurement goals, etc. Rarely any of them […]

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What’s Next in Search Engine Optimization?

Search engine optimization, or SEO, is something part magic and part science. Knowing just the right amount of keywords and keyword phrases to use on a page or blog post is just one part of the equation. Then, just when you think you’ve gotten it down, something changes. And, that’s just what’s happening in the […]

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3 Ways to Track Marketing Campaign Effectiveness

You’re hesitant to use marketing efforts to boost your firm’s brand or to generate leads because in the past, it just didn’t seem to work. However, were you tracking your campaign effectively to determine what did work? Here are three ways to track a marketing campaign’s effectiveness to determine adjustments for current plans and to […]

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5 Misconceptions About Online Search Marketing

Online search marketing, otherwise known as SEM, can be a complex marketing effort. However, when done well, it’s payoffs aid in branding, lead generation, and product and service sales. Complexities In addition to having a reasonable budget for search marketing, it’s important to have these elements as well: Proper keywords to draw in your target […]

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What does applesauce canning and marketing have in common?

For the past few October’s my husband and I canned applesauce. As we were putting the jars into the boiling water – the final step, it got me to thinking how the process we just went through applied to marketing. How It Applies to Marketing Timing is key. Apples are at their farm market peak […]

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Winter is coming. Is your tax season marketing plan ready?

It won’t be long before it’s New Years, which is quickly followed by tax time. Is your marketing plan ready? What efforts will you put into play to draw in new clients, to increase revenue, and to grow your brand? Below is a list of marketing tasks designed to help you address all of those […]

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