3 Simple Things to Tweet Each Day

As you consider social media in your firm, take a look at Twitter. Do you need a plan? Many clients I work with want to join Twitter to have a presence. I often ask them if they have a plan on how to use it, their strategy, the measurement goals, etc. Rarely any of them […]

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Boost Content Engagement by Injecting Trivia and Quizzes

If your social media schedule is looking a little dull, just think how your followers feel? Consider injecting trivia questions and quizzes into your monthly schedule to help increase engagement and reignite your connection to fans. Here’s How Think about topics that resonate with your followers. You should know them pretty well by now. If […]

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10 Best Practices for a Lawful Social Media Policy

Now that more and more businesses are embracing social media in their businesses, let’s talk about social media policies. It’s not  only for the big businesses. Everyone who is using social media in their business should consider writing and sharing a social media policy. Let’s get started. What is a social media policy? Remember to […]

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Policy-318x198 10 Social Media Policy Questions to Consider

10 Social Media Policy Questions to Consider

Social media usage is becoming more and more mainstream and part of many company’s marketing efforts. Having a social media policy is something all business leaders should consider. Not only does it help identify who manages the social media strategy and how to address any challenges, but it also offers a road map for employees […]

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social-media-256x198 5 Steps to Addressing FINRA Regulations in Relation to Social Media

5 Steps to Addressing FINRA Regulations in Relation to Social Media

According to the 7th Annual Investment Management Compliance and Testing Survey, 80 percent of registered investment advisors have adopted a formal, written social media policy. That’s up from 64 percent in 2011, and 43 percent in 2010. As your firm’s leaders and staff begin to move more and more toward social media for lead generation, […]

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SocialTeen-288x198 Social Media and Today’s Teen

Social Media and Today’s Teen

Would your teen be lost without social media? According to a recent study by AWeber, a top-rated email marketing software provider, 93 percent of U.S. high school and college students use mobile phones. That’s not shocker. What did surprise me was an astounding 90 percent are on Facebook—their parent’s network. Also, 47 percent use Skype […]

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